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Ann Wermuth
Business Development/Sales and Marketing
Palm Coast,FL
Summary
Corporate professional with solid background in driving strategic initiatives and operational excellence. Known for fostering a collaborative environment and delivering tangible results. Possesses strong leadership and strategic planning skills, consistently adapting to changing business needs.
Overview
16
16
years of professional experience
Work History
Corporate Director of Business Development
WECARE, LLC
Pennsylvania
01.2024 - 01.2025
- Developed sales strategies that increased referral volume and admissions across 10 facilities
- Built and executed facility-specific business development plans to enhance local market presence
- Established, hired, and trained a central admissions hub to streamline admissions processes
- Coordinated and supervised admission directors across multiple facilities to ensure efficient operations.
- Achieved a 35% skilled mix in 6 of 10 facilities
- Led strategic initiatives to enhance operational efficiency across multiple departments.
- Developed and implemented comprehensive training programs for management staff.
Corporate Director, Brand Management
QUALITY LIFE SERVICES
Pennsylvania
01.2019 - 01.2024
- Lead vision, strategy, and implementation of enterprise-wide new business development across skilled nursing, personal care, home health, and hospice service lines.
- Managed 5 direct reports and partnered with 9 admissions directors and central admissions personnel to foster a values-based culture and drive continuous service improvement.
- Increased patient census through targeted outreach and engagement initiatives. across all service lines.
- Leveraged data analytics (Trella, PointClickCare, CRMs) to identify service gaps, gather real-time insights, and develop actionable solutions.
- Serve as subject matter expert and resource to connect patients with available alternative and complementary services to improve outcomes.
- Report to executive leadership to inform strategic decision-making.
- Launched compelling digital and social media campaigns to drive visibility and awareness.
- Implemented creative and agile response to meet pandemic challenges; developed enhanced intake measures to maintain admission metrics and regenerated personal care census by 30% within 6 months post pandemic.
- Selected Accomplishments:
Area Director, Business Development
ASERACARE HOSPICE
Pennsylvania/North Carolina/Ohio
01.2017 - 01.2019
- Led full-scope operations, driving communications, sales/growth strategy, program development/implementation, preferred provider network management, census/referral development, and staff training/development for 10 direct reports.
- Created and implemented innovative value based programming; provided solution based sales strategies to post-acute industry leaders.
- Trained and developed staff, enhancing organizational culture and performance.
- Led C-suite meetings to drive continuous improvement in operations and service.
- Highlighted key achievements.
- Trained and developed staff; improved culture and performance.
- Created and implemented innovative value-based programming and delivered solution-based sales strategies to post-acute industry leaders.
Consultant, Divisional Business Development
CONSULTING SUPPORT SERVICES
Pennsylvania/Massachusetts /West Virginia
01.2016 - 01.2017
- Orchestrated census development , enhancing communications, new business development, marketing, sales, account management, and training.
- Developed and implemented initiatives that increased brand awareness and referral volume, focusing on lead generation, pre-call planning, and account management.
- Utilized matrix management strategies to create a nimble and cohesive workforce culture; cross-trained staff, capitalized on individual strengths, increased team engagement, and elevated outcomes.
- Implemented data tracking tools to leverage findings for informed strategic decision making.
Regional Director, Business Development
MID-ATLANTIC HEALTHCARE
Pennsylvania/Maryland
01.2014 - 01.2016
- Developed and implemented business development strategy and operations across 4 markets in 2 states, aligning initiatives with regional growth objectives.
- Increased admissions by 15% within first year through targeted outreach and engagement strategies.
- Executed opening of new facility, including planning and implementing census strategy to maximize occupancy.
Regional Director of Business Development
EXTENDICARE HEALTH SERVICES
Pennsylvania
12.2008 - 12.2013
- Developed regional business strategies to enhance market penetration and drive revenue growth.
- Led cross-functional teams to implement initiatives improving operational efficiency and customer satisfaction.
- Analyzed market trends and competitor activities to identify new business opportunities and strategic partnerships.
- Cultivated relationships with key clients, fostering loyalty and securing long-term contracts.
Education
Associate of Arts - HEALTH INFORMATION TECHNOLOGY
LEHIGH CARBON COMMUNITY COLLEGE
SchnecksvilleSkills
- Business development
- Strategic planning
- Market analysis
- Value-based care implementation
- Business leadership
- Team leadership
- Staff training/development
- Leadership
- Team building
- Excellent communication
- Relationship building
- Customer relations
- Analytical thinking
- Sales strategy
- Organizational skills
- Effective leader
SELECTED ADDITIONAL EXPERIENCE
- 1994- 2008 : Health Information Management Director/Admissions Director - Brookmont Healthcare Center / Effort, PA
Timeline
Corporate Director of Business Development
WECARE, LLC
01.2024 - 01.2025
Corporate Director, Brand Management
QUALITY LIFE SERVICES
01.2019 - 01.2024
Area Director, Business Development
ASERACARE HOSPICE
01.2017 - 01.2019
Consultant, Divisional Business Development
CONSULTING SUPPORT SERVICES
01.2016 - 01.2017
Regional Director, Business Development
MID-ATLANTIC HEALTHCARE
01.2014 - 01.2016
Regional Director of Business Development
EXTENDICARE HEALTH SERVICES
12.2008 - 12.2013
Associate of Arts - HEALTH INFORMATION TECHNOLOGY
LEHIGH CARBON COMMUNITY COLLEGE