Ann Windham Steudte
The Colony,USA
Summary
Visionary Event Architect & Strategic Experience Designer with over 20 years of experience leading global B2B event strategies, crisis turnarounds, and large-scale experiential transformations. Known as a specialist called in to architect and execute high-impact event programs — from annual planning and portfolio design to targeted client engagements that accelerate revenue growth and market expansion. Expert in creating immersive, multi-sensory brand environments where every sight, sound, and interaction is meticulously crafted to guide audience behavior and align with strategic business objectives. Architected and governed scalable event ecosystems delivering 300+ tailored experiences per key client and over 3,000 events annually, consistently driving measurable outcomes and exceeding enterprise goals.
Overview
24
24
years of professional experience
1
1
Certification
Work History
CEO & President
Imagine Xhibits
02.2010 - Current
- Architected and led large-scale experiential programs for Texas Instruments (RFID, semiconductor launches, DLP product education, recruiting), Verizon (cloud security, diversity, consumer communications), Frito-Lay/PepsiCo (HR, vending, annual reporting, brand events), and Brinks (corporate communications, ATM and armored transport services).
- Directed 300+ tailored events per client annually — over 3,000+ across the full portfolio — from executive summits and product launches to tactical engagements with budgets ranging from under $10K to $15M.
- Generated $60M in new revenue for Interstate Batteries through a single campaign that combined storytelling, audience engagement, and sensory design to drive adoption and demand.
- Integrated digital, hybrid, and in-person strategies to expand audience reach and engagement across diverse markets and geographies.
- Spearheaded post-event analytics and continuous improvement systems that increased ROI and engagement metrics by over 30%.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Managed Cross Functional Team of 25-30 plus 200+ Contractors/ Vendors
President
View Works International
01.2017 - 01.2018
- Introduced disruptive experiential technologies and event strategies that generated $30M in revenue within six months.
- Built and led a high-performing sales and event strategy team, designing go-to-market plans and national engagement programs.
- Developed scalable frameworks that integrated lead capture, engagement metrics, and post-event sales conversion tracking.
Event Director
TS Tech Summit
01.2011 - 01.2017
- Organized the largest B2B event series of its kind across the U.S. and Mexico, hosting 500+ enterprise event managers from Fortune 500 companies.
- Designed immersive, solution-focused experiences including keynote programming, interactive product showcases, and executive networking environments.
- Keynote speakers included LinkedIn CIO Eric Ly.
Founder
TSM Skyline Exhibits
01.2002 - 01.2007
- Launched and grew the company to become the #1 office of 226 worldwide within 90 days, achieving 100% growth in sales, staff, and space for five consecutive years.
- Built an award-winning experiential design studio delivering turnkey solutions for 3,000+ events annually including design, fabrication, staffing, and logistics.
Education
BBA - Marketing & Design
Baylor University
Waco, TXMBA - Tradeshows And Event Marketing
Northern Illinois University
Dekalb, IL12-2015
Skills
- Strategic Event Architecture & Framework Design
- Crisis response and recovery
- Global event management
- Immersive brand experience design
- Customer engagement mapping
- Revenue growth strategies
- Strategic collaboration with executive stakeholders
- Financial oversight for high-stakes events up to $15M
- Operations scalability enhancement
- User-centered design approach
Certification
- Certified Trade Show Marketer – Northern Illinois University (in partnership with The Exhibitor Show)
- Completed thesis-level certification program equivalent to a master’s degree in event marketing and management.
Awards & Recognition
Business Woman of the Year – Wall Street Journal, Top 50 Fastest Growing Companies – Comerica Bank, President (5 years) – IMEN Association, 226 Global Offices, Woman of the Year in Marketing – NAPEW, Rising Star Award – Women’s Business Council Southwest, Vendor of the Year – Multiple Fortune 500 Clients
Timeline
President
View Works International
01.2017 - 01.2018
Event Director
TS Tech Summit
01.2011 - 01.2017
CEO & President
Imagine Xhibits
02.2010 - Current
Founder
TSM Skyline Exhibits
01.2002 - 01.2007
BBA - Marketing & Design
Baylor University
MBA - Tradeshows And Event Marketing
Northern Illinois University