ANNA ACQUAVIVA
Martinsville,NJ
Summary
Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
19
19
years of professional experience
Work History
Director of Event Operations/ Sales Manager
Delicious Heights
12.2004 - Current
- Successfully developed and managed existing business while soliciting new business through targeted lead generation and innovative catering sales marketing strategies.
- Increased team productivity by implementing streamlined processes and effective communication strategies.
- Oversaw all aspects of events, including negotiating terms, menu creation, equipment rentals, and preparing profit/loss and revenue reports
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Facilitated successful cross-functional collaborations to complete critical projects, fostering strong working relationships among team members.
- Implemented innovative marketing campaigns that boosted brand awareness and generated significant sales leads.
- Built high-performing teams through effective recruitment, onboarding, and talent development initiatives.
Special Events Director
ASM Global/El Paso Live
03.2022 - 08.2023
- Enhanced guest experiences by meticulously planning and executing high-quality special events.
- Developed innovative marketing strategies for increased event attendance and visibility.
- Negotiated contracts with vendors, securing competitive pricing and quality services for events.
- Consistently met or exceeded organizational goals by implementing best practices in event management while staying adaptable to changing needs or circumstances.
- Organized, planned, and launched new signature holiday event called "Rockefeller Center in Desert," which generated highest-grossing ticket sales for 2023
Sales Coordinator/ Marketing Liaison
Cimquest Inc.
06.2019 - 11.2021
- Consistently exceeded sales goals by effective time management, implementing integral sales plans, and providing exceptional customer service
- Streamlined sales processes by identifying inefficiencies and implementing improvements for enhanced productivity.
- Negotiated contracts to secure long-term business relationships and favorable pricing for clients.
- Liaised between internal departments such as production, logistics, marketing, and finance, ensuring seamless end-to-end management of client accounts.
- Assisted in developing annual sales budgets and forecasts, ensuring alignment with company objectives.
Events & Marketing Director
NJBIZ & Pet Age
04.2014 - 05.2019
- Responsible for planning, marketing, and executing 40+ events a year including award ceremonies, business expos, panel discussions, and educational seminars
- Directed and executed all communications and logistics with c-suite sponsors and clients, as well as judges, exhibitors, vendors, speakers and honorees
- Developed comprehensive post-event analysis reports to evaluate success metrics and identify opportunities for improvement.
- Managed budgets and resources effectively, delivering high-quality events within established timelines and financial constraints.
- Leveraged social media platforms to maximize event reach, driving increased engagement from target audiences.
- Spearheaded collaborations between internal departments such as PR or design teams ensuring cohesive branding across all aspects of an event campaign.
Education
Bachelor of Art - Double Major in Elementary Education and Modern Languages
St. Peter's University
Jersey City, NJ05.2004
Skills
- Salesforce Management
- Marketing
- Strategic Planning
- Lead Generation
- Verbal and written communication
- Time Management
- Customer Relationship Management (CRM)
- Customer Service
Languages
Italian
Native or Bilingual
Spanish
Limited Working
Timeline
Special Events Director
ASM Global/El Paso Live
03.2022 - 08.2023
Sales Coordinator/ Marketing Liaison
Cimquest Inc.
06.2019 - 11.2021
Events & Marketing Director
NJBIZ & Pet Age
04.2014 - 05.2019
Director of Event Operations/ Sales Manager
Delicious Heights
12.2004 - Current
Bachelor of Art - Double Major in Elementary Education and Modern Languages
St. Peter's University
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