Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Anna Cook

Evansville,IN

Summary

Proven leader in marketing and business development, with a track record of driving growth and enhancing brand awareness at Pepsi and River Radio. Expert in content strategy and partnership development, I've spearheaded innovative campaigns and strategic partnerships, resulting in significant market expansion. Skilled in team leadership and creative direction, my approach consistently delivers above-target results.

Overview

13
13
years of professional experience

Work History

Director of Marketing and Public Relations

Pepsi
Remote Or USA
09.2018 - Current
  • Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
  • Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
  • Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
  • Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
  • Led a team of marketing professionals to successfully achieve annual KPIs and business objectives.
  • Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
  • Organized and executed robust, creative experiential marketing events.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Mentored junior staff members in best practices for modern marketing techniques, fostering a culture of continuous learning within the organization.
  • Negotiated favorable contracts with vendors and agencies, reducing costs while maintaining high-quality results.
  • Conducted market research to inform decision-making and ensure alignment with target audiences'' needs and preferences.
  • Leveraged public relations strategies to protect the company''s reputation during crisis events or periods of negative press coverage effectively.
  • Oversaw rebranding efforts that resulted in enhanced corporate identity and improved brand perception among stakeholders.
  • Introduced automation tools into email marketing campaigns for higher open rates, click-throughs, and overall audience engagement levels.
  • Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.
  • Managed annual marketing budget in excess of $1million dollars.
  • Expanded international market reach by developing and executing region-specific marketing strategies that cater to local consumer preferences.
  • Utilized advanced analytics tools to monitor campaign performance, making data-informed adjustments as needed to improve results continuously.
  • Implemented data-driven strategies to optimize advertising spend, maximizing ROI across all channels.
  • Launched innovative experiential marketing campaigns that drove customer engagement and generated buzz around new products or services.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Cultivated strong relationships with industry influencers and media outlets, securing positive coverage and maximizing brand exposure.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Developed and presented marketing plans and reports to CEO and shareholders.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Improved website visibility through development and implementation of SEO strategies.
  • Wrote and distributed press releases to increase brand visibility.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.

Director of Marketing and Business Development

River Radio
Carterville, IL
06.2011 - 09.2018
  • Increased brand awareness by developing and implementing comprehensive marketing strategies.
  • Launched successful email marketing campaigns by employing compelling content strategies tailored to segmented audiences.
  • Collaborated with the sales team to develop targeted lead generation campaigns that accelerated pipeline growth.
  • Enhanced company revenue through effective business development initiatives and partnerships.
  • Negotiated contracts with vendors and partners, securing favorable terms for the organization.
  • Oversaw trade show participation, maximizing ROI with impactful booth designs and engaging presentations.
  • Managed cross-functional teams for streamlined project execution and optimal results.
  • Improved overall team performance through regular training sessions and performance evaluations.
  • Implemented data-driven decision-making processes to optimize marketing budget allocation across various channels.
  • Conducted market research to identify new opportunities and target markets.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.

Education

Master Of Business - Business And Managerial Economics

Southern Illinois University Carbondale
Carbondale, IL
05.2011

Skills

  • Content Strategy
  • Partnership Development
  • Marketing Analytics
  • Creative Direction
  • Advertising Management
  • E-commerce strategy
  • CRM Management
  • Web Analytics
  • Media Planning
  • Communications expertise
  • Branding
  • Operations Management
  • Brand positioning
  • Strategic Planning
  • Staff Management
  • Campaign Management
  • Project Planning
  • Content Creation
  • Key decision making
  • Digital Marketing
  • Sales expertise
  • Networking
  • Media Relations
  • Advertising Campaigns
  • Media Buying
  • Analytics and SEO
  • Business Planning
  • Innovation
  • Scheduling
  • Competitive Analysis
  • Public and Media Relations
  • Brand Development

Accomplishments

Board of Directors Red Cross

Timeline

Director of Marketing and Public Relations

Pepsi
09.2018 - Current

Director of Marketing and Business Development

River Radio
06.2011 - 09.2018

Master Of Business - Business And Managerial Economics

Southern Illinois University Carbondale

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Anna Cook