Anna Daugherty
Charlotte,NC
Summary
Professional with strong background in social media strategy and content creation. Skilled in leveraging analytics to drive engagement and optimize campaigns. Known for fostering team collaboration and adaptability in fast-paced environments. Expertise includes digital marketing, community management, and brand development. Consistently delivers measurable results and enhances online presence.
Overview
9
9
years of professional experience
Work History
Social Media Manager
3D Systems Corporation
Rock Hill, SC
08.2022 - Current
- Own the development of the social media strategy that aligns with the social and brand voice to increase awareness, amplify marketing results and increase sales
- Create and translate technical application content into engaging social posts
- Research and monitor industry trends and targeted audience personas
- Work with the marketing teams and all other stakeholders to amplify company news and support global demand campaigns and drive increased lead generation
- Prepare and manage communications calendar and execute and manage all posts across platforms
- Own monthly social reporting to highlight top-performing content, brand health and audience growth
- Foster meaningful conversations with our target audiences to create communities
Social Media Manager
Ferguson Enterprises
Virginia Beach, VA
08.2021 - 08.2022
- Responsible for community management of several business groups
- Manage influencer programs and contracts
- Handle all auditing of rogue accounts
- Manage high-volume ad budgets of $25k-$50k monthly
- Report and analyze monthly metrics, A/B testing
- Oversee SEO and paid ads across all social media platforms
Marketing and Community Manager
Freelancing Females
Austin, TX
03.2019 - 08.2021
- Create and execute social media campaigns
- Marketing needs such as copywriting, graphic design, and website management
- Handle all community management of over 200k followers
- Manage partnerships and contract management
- Provide customer support and technical support
- Monitor analytics related to marketing efforts, members and contracts
Education
B.A. - Public Relations and Marketing
Virginia Tech
Blacksburg, VA05-2016
Skills
- Strategic Messaging and Story Development
- Technical Content Creation
- Social Media Management
- Brand Positioning and Messaging
- Campaign Planning and Execution
- Vendor and Customer Management
- Influencer Marketing Management
- Analytics and KPI Tracking
- Photo and video editing
- Social Media Management
- Teamwork and Collaboration
- Content Creation
Affiliations
- American Marketing Association
Timeline
Social Media Manager
3D Systems Corporation
08.2022 - Current
Social Media Manager
Ferguson Enterprises
08.2021 - 08.2022
Marketing and Community Manager
Freelancing Females
03.2019 - 08.2021
B.A. - Public Relations and Marketing
Virginia Tech
WORK AUTHORIZATION
Authorized to work in the United States and European Union (no visa required)