Anna Farella
Brooklyn,NY
Summary
Experienced professional seeking to fill a challenging position that will inspire me to enhance my skills.
Overview
27
27
years of professional experience
Work History
Retail Merchandise Coordinator
Perry Ellis International
New York, NY
01.2024 - Current
- Boost sales performance by implementing effective visual merchandising strategies.
- Contribute to successful product launches by coordinating impactful visual presentations that captured consumer interest at first glance.
- Optimize space utilization within the store by regularly evaluating product placements and adjusting shelving configurations as necessary.
- Streamline inventory management for improved product availability and turnover rates.
- Collaborate with sales associates to ensure a seamless customer experience by maintaining consistent communication on product availability and upcoming promotions.
- Assist in the planning and execution of seasonal resets, ensuring optimal product positioning for each season''s unique demands.
- Facilitate efficient merchandise flow from receiving area to sales floor, minimizing delays in product availability for customers.
- Ensure timely replenishment of stock, reducing out-of-stock instances and maximizing sales opportunities.
- Effectively arrange store merchandise and maintain visually appealing displays.
- Enhance brand visibility through strategic placement of promotional materials and signage, driving customer engagement and sales growth.
- Collaborate with store management to develop merchandising strategies that aligned with company objectives and increased overall store performance.
- Analyze sales data to identify underperforming products or categories, devising targeted merchandising plans for improvement.
- Organize and maintain displays to achieve clean and appealing product layouts.
- Remove damaged, out-of-code, not-in-set and discontinued items from displays.
- Answer customer questions regarding store merchandise, department information, and pricing.
- Stock merchandise, clearly labeling items, and arranging according to size or color.
- Develop relationships with key store personnel to support proper product placement and visibility.
- Collaborate with sales team to identify and fulfill customer needs.
Retail Sales Merchandiser
Hanesbrand Inc
12.2014 - 01.2024
- Executed key marketing initiatives to drive retail sales.
- Coordinated product strategies focusing on location, space, and presentation to boost sales.
- Managed volume growth potential across all product lines.
- Delivered weekly and biweekly sales revenue reports to area and regional managers.
- Enhanced sales performance by focusing on specific account volume.
- Negotiated with store decision makers to enhance product positioning and presentation.
- Organized intimate apparel fit sessions and seminars.
- Developed floor plans to enhance product presentation based on seasonal trends.
- Removed outdated products and ensured new items were properly packed and displayed according to store standards.
- Arranged products in alignment with account guidelines.
- Provided field training to newly recruited employees.
- Fostered strategic alliances with prominent store figures.
- Collaborated with senior management to suggest modifications to store layout.
- Collaborated with visual team to implement new retail campaigns.
Assistant Buyer
Lester’s Of Greenvale
03.2012 - 09.2014
- Developed comprehensive understanding of merchandise selection and negotiation.
- Contributed to sales forecasting and open-to-buy processes.
- Utilized product knowledge to seek out new resources to increase business revenue.
- Ensured an effective relationship with vendors in terms of heavy interaction in problem resolution and follow-up.
- Was responsible for purchase order management and administration, which included writing orders, cancellations and necessary follow-up.
- Communicated on a daily basis with store managers and sales support to ensure that store needs were met.
- Analyzed style reports and open to buy data in order to facilitate the transferring of goods from one store to another.
- Managed the markdown process by reviewing sales reports.
- Performed administrative and operational functions supporting buyer and district manager.
Merchandise Coordinator
Maidenform, Inc
03.2009 - 01.2012
- Was responsible for establishing and executing merchandise plans and priorities.
- Ensured compelling, accurate and creative visual presentation.
- Worked with sales team to identify goals and objectives by account.
- Analyzed sales data on a consistent basis.
- Merchandised product in line with company standards and current business opportunities.
- Provided feedback by analyzing sales and stock trends.
- Managed inventory through stock replenishment.
- Implemented and inspired all point of sales through product knowledge.
- Maintained real estate locations as appropriate.
Associate Buyer- Food/Candy
Bed Bath & Beyond
12.2001 - 12.2008
- Communicated and negotiated with vendors to achieve department gross margin.
- Partnered with planner and buyer to identify potential product expansion based on productivity and dollars per cycle per section.
- Identified opportunities to improve sales performance.
- Planned weekly store visits to ensure understanding of business, including floor plans and visual merchandising.
- Build relationships with vendors to ensure the best buy that generate sales and appeal to our unique customer base.
- Maintained and ran reports on a daily basis evaluating inventory position/weeks of supply.
- Shopped and identified the competition.
Assistant buyer- Lighting/Upholstery
Fortunoff
03.1999 - 12.2001
- Ensured timely delivery of merchandise through consistent follow up with the vendor, factory and merchant team.
- Completed advertising prep sheets, obtained samples, attended advertising turn-ins.
- Managed the markdown process on a weekly basis.
- Ensured timely delivery of advertised goods.
- Attended weekly visits to warehouse to inspect damaged goods.
- Prepared proper signage for new merchandise or special events.
- Was responsible for obtaining pertinent information to promote the sales of goods.
- Maintained and introduced new product on the web.
- Pre-Market preparation.
- Communicated with stores using appropriate channels.
- Interacted on a daily basis with vendors, store management to achieve similar goals on improving the business.
Education
Bachelor Of Science - Marketing/Merchandise Management
Fashion Institute of Technology
12.1994
Skills
- Dedicated
- Hard working
- Reliable and punctual
- Active listener
Timeline
Retail Merchandise Coordinator
Perry Ellis International
01.2024 - Current
Retail Sales Merchandiser
Hanesbrand Inc
12.2014 - 01.2024
Assistant Buyer
Lester’s Of Greenvale
03.2012 - 09.2014
Merchandise Coordinator
Maidenform, Inc
03.2009 - 01.2012
Associate Buyer- Food/Candy
Bed Bath & Beyond
12.2001 - 12.2008
Assistant buyer- Lighting/Upholstery
Fortunoff
03.1999 - 12.2001
Bachelor Of Science - Marketing/Merchandise Management
Fashion Institute of Technology