Anna Hartnett
New York,NY
Summary
Results-oriented advertising sales leader with progressive experience driving revenue growth and fostering strategic partnerships within the dynamic landscape of media. Recognized for a proven track record of cultivating high-performing teams and delivering innovative solutions tailored to clients' needs. Committed to staying ahead of the curve in an ever-evolving industry, driving continuous improvement, and inspiring excellence within sales teams to consistently deliver exceptional results.
Overview
10
10
years of professional experience
Work History
Executive Director - Southeast and Southwest
Disney Advertising
10.2022 - Current
- Oversaw linear and addressable sales for the Southeast and Southwest regions, including 45+ professionals from KTRK, WTVD, DASL Atlanta, DASL Dallas, and DASL New York.
- Established and maintained key client relationships with top-tier advertising agencies and direct clients, effectively negotiating advertising contracts and securing long-term partnerships.
- Analyzed market trends, competitive landscape, and customer insights to identify new business opportunities and drive product innovation, resulting in the successful launch of new advertising products and services.
Director - East Coast
Disney Advertising
01.2020 - 10.2022
- Managed over $300MM in sales revenue across 18 states and 3,500 brands.
- Supervised sales team of 20+ people, stepping in to implement sales strategy, support employees and deliver smooth sales processes for clients.
- Targeted new markets and increased sales 40% through proactive sales and negotiation techniques.
- Identified opportunities for growth within the Eastern territory and collaborated with sales teams to reach sales goal.
Director of Digital Sales
PIX11
04.2018 - 12.2020
- Led WPIX to highest digital revenue year on record in 2018 by introducing OTT/CTV platforms and new digital sales strategy
- Increased revenues by 18% within the first year as Digital Sales Manager and pacing at 37% growth YOY for 2019
- Exceeded budget each quarter while breaking the highest quarterly revenue record 4x
- Expert in the digital media landscape with a focus on innovative new business ideas within the local broadcast industry
- Direct manager for a team of 10 WPIX Account Executives and multiple national reps including Political CTV
Digital Sales Specialist
CBS Local Media
01.2016 - 04.2018
- Manage digital sales efforts for a team of 30+ local CBS Radio/Entercom Account Executives, growing the total digital business for my team over 10% YOY
- Involved in all aspects of the sales process including conducting CNAs, leading capability presentations, strategy and idea generation, pitching, closing and campaign management
- Advanced knowledge in targeted media using programmatic channels, mobile solutions, custom content creation, OTT/CTV, influencer marketing, digital audio including podcasting and streaming, email marketing, SEM & SEO, paid social media, and online video distribution strategy.
Account Executive
Raycom Media, WCSC - CBS Affiliate
01.2014 - 01.2016
- Developed a new revenue stream for the station by conducting on-air interviews /informational segments featuring advertisers during WCSC Live 5 News at Noon and Weekend Morning News commercial breaks.
- Recognized company wide as Raycom Media New Business STAR January 2015 and January 2016.
Education
Bachelor of Arts - Advertising, Public Relations, and Applied Communications.
University Of South Carolina
ColumbiaSkills
- Business Development
- Sales Strategy Development
- Linear and Addressable Media Landscape
- Leading through Change
- Product Knowledge
- Interpersonal Communication Skills
- Highly Competitive
- Innovative Mindset
Timeline
Executive Director - Southeast and Southwest
Disney Advertising
10.2022 - Current
Director - East Coast
Disney Advertising
01.2020 - 10.2022
Director of Digital Sales
PIX11
04.2018 - 12.2020
Digital Sales Specialist
CBS Local Media
01.2016 - 04.2018
Account Executive
Raycom Media, WCSC - CBS Affiliate
01.2014 - 01.2016
Bachelor of Arts - Advertising, Public Relations, and Applied Communications.
University Of South Carolina
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