ANNA PETITTI
Port St. Lucie,Florida
Summary
Seasoned executive producer experienced in bringing productions to life while meeting demanding targets for scheduling, budgeting and content management. Focused and results-oriented leader with proven skills and desire for a challenging new role.
Overview
28
28
years of professional experience
Work History
Executive Producer
GATTIE AND LOPEZ
New York, Remote
11.2012 - Current
- Oversaw and managed projects and accounts, ensuring production within approved budgets and deadlines.
- Oversee and maintain the management of producers, editors, GFX and VFX artists.
- Managed producers to maintain profit margins for each project bid, aligning with financial objectives.
- Work with the Managing Partner to establish all project margins, budgets, and discounts.
- Manage the collaborative efforts to ensure that financial goals, growth and vision of the company are met.
- Generated and maintained revenue through strong client relationships and collaboration with outside vendors.
- Oversee Finance to confirm billing is properly done in accordance with client needs
- Encourage and mentor the growth of early career/developing producers, assistants, and artists.
- Promoted Editorial Team within the industry by developing sales strategies and innovative promotional ideas to elevate team status.
Vice President, Affiliate Sales and Marketing
PAC 12 NETWORK
New York, San Francisco, CA
02.2012 - 11.2012
- Established the NY office temporarily to support market expansion before relocating to SF.
Department Head, Affiliate Partnership Group, Director, Affiliate Sales and Marketing
NFL NETWORK
New York, NY
11.2008 - 02.2012
- Key marketing executive responsible for NFL Network’s strategic marketing and promotions in support of the League’s business plan.
- Leveraged NFLN and NFL channel and resources to create partnerships that extended NFLN marketing messages and generated viewer engagement.
- Set and implemented strategy to launch priority Network initiatives.
- Created promotions, media plans, and strategic alliances that enhanced Network sampling, engagement, and participation from affiliates, NFL clubs, and the league.
- Developed and implemented strategic marketing plans for NFL RedZone.
- Represented brand at major League events, including Draft, Preseason, and Kick-off.
- Developed and managed implementation of TNF off-channel promotion, increasing visibility and engagement across multiple platforms.
- 2010 results- 38 markets/ 18 million fans, $3.9 million media value
- 2011 results- 37 markets / 19 million fans, $4.5 million media value
- Contributed to the executive team that grew NFL Network from 35 to 57 million homes and launched the highly successful NFL RedZone channel in 2009.
- Managed affiliate growth for NFL RedZone leading to a 62% increase over a 3 year period.
- Successfully managed installation and activation for 2010 NFL RedZone stadium launch.
- Launched 'Club Listening Tour' created to build a bridge and foster a working relationship between clubs and the league.
- Partnered with Denver, NYG, Chicago, Washington and NE to create NFLRZ Day/viewing areas.
- Launched cause marketing program Keep Gym in School, integrating Network with League, teams, players, NFL.com, and affiliates to fund gym renovations and equipment for schools.
- Designed and organized Super Bowl events and hospitality for the Network.
Director, Affiliate Sales
NFL NETWORK
New York, NY
04.2006 - 11.2008
- Co-created 'Go Deep or Go Home' preseason promotion which included participation from 19 affiliates. Promotion received over $500K in promotional value from our partners.
- Sold in-themed promotional programs – and implemented local ad sales, marketing materials and promotions for affiliates.
- Managed relationships between local affiliates, teams and the League.
- Managed account communication and integration for Network and partner initiatives.
- Created and managed 'Path to the Draft' watch and win promotion to support College Bowls. Geo-regional campaign created in less than two week notice to combat 'freeview' by driving fans to Network site.
- Created marketing materials for affiliates; developed email blasts to support Network programming.
- Conducted sales training classes.
- Managed trade shows and other in-market events.
- Hosted and provided hospitality at games or League and Network events.
- Worked with new affiliates to provide best practices and ways to successfully launch NFL Network.
- Created and successfully implemented NFLN Fan Appreciation Day at all home games the Sunday before Thanksgiving Kickoff.
Manager, Media Club Services
NFL BROADCASTING
New York, NY
08.2003 - 03.2006
- Managed accounts for 32 member clubs to maximize local market opportunities.
- Represented league media groups to clubs, ensuring consistent communication.
- Assisted in creation of NFL playing schedule.
Market Development Manager /Global Sponsorship
NFL INTERNATIONAL
New York, NY
01.1998 - 08.2003
- Established and implemented a global strategic framework for developing the NFL’s International sponsorship business.
- Managed regional personnel in planning and sales efforts for NFL sponsorships in Canada, Mexico, Japan, and Europe.
- Managed the marketing plan for the NFL Europe League in the U.S.
- Created and executed events and programs to enhance in-market awareness and interest in American Football across core international territories.
Skills
- Project management and budgeting
- Client relationship management
- Team leadership
- Strategic planning
- Marketing strategy
Achievements Clubs
- NFL Diversity Committee
- NF Hispanic Committee
- NFL Mentor program
- NFL Fan Engagement committee
- CTAM Gold Mark Award - Keep Gym in School (2009)
Timeline
Executive Producer
GATTIE AND LOPEZ
11.2012 - Current
Vice President, Affiliate Sales and Marketing
PAC 12 NETWORK
02.2012 - 11.2012
Department Head, Affiliate Partnership Group, Director, Affiliate Sales and Marketing
NFL NETWORK
11.2008 - 02.2012
Director, Affiliate Sales
NFL NETWORK
04.2006 - 11.2008
Manager, Media Club Services
NFL BROADCASTING
08.2003 - 03.2006
Market Development Manager /Global Sponsorship
NFL INTERNATIONAL
01.1998 - 08.2003