Anna Taylor

Lead global product, UX, and marketing research initiatives across Paramount+ and Pluto TV, embedding the voice of the consumer into streaming innovation across Connected TV (CTV), mobile, and multi-platform ecosystems. Serve as a strategic partner to Product, Design, Engineering, Marketing, Data, and Streaming Ad Sales leadership, ensuring platform evolution, monetization strategy, and brand positioning are grounded in rigorous, actionable insight. Lead and mentor a high-performing team of researchers, fostering professional development, methodological rigor, and a culture of collaboration and innovation.

Own the end-to-end insights roadmap spanning exploratory research, usability and prototype testing, creative effectiveness, and broader brand and product insights. Drive scalable research models that accelerate feature validation, inform roadmap prioritization, optimize global marketing performance, and reduce product risk in high-growth environments.

Partner closely with Ad Sales to refine the ad-supported experience, identifying consumer pain points, balancing revenue objectives with user satisfaction and long-term retention. Support global marketing and brand teams through creative testing, campaign measurement, and audience insight development to maximize acquisition and engagement impact.

Translate complex data into clear executive narratives that shaped investment decisions, strengthened cross-functional alignment, and elevate insights as a core growth engine across product, advertising, and marketing.

Promoted from Director to Senior Director to Vice President over 15 years at Paramount Global; previously leading broader consumer insights initiatives across the enterprise, including the ESOMAR award-nominated TV Redefined study and global research studies such as Gen X Today, My Teen Life, Little Big Kids, and Global TV Need States.

Delivered media planning and strategic insights for global clients such as Procter & Gamble, Colgate-Palmolive, Milk Processor Education Program (MilkPEP), and Volkswagen. Led data-driven media strategy development across multi-channel campaigns, translating consumer insights and market intelligence into integrated plans that maximized reach, efficiency, and brand impact. Partnered closely with brand teams to identify target audience segments, refine messaging strategies, optimize channel mix, and measure campaign performance against business objectives