Anna Tumber
Ludlow,VT
Summary
A creative marketing leader with 7+ year of experience delivering unique marketing campaigns, content creation, and experiences based on establishing innovative strategies. Strong emphasis on relationship building and leading with empathy and clear communication. All while remaining skilled in working under pressure and adapting to new situations and challenges to best enhance working environment and overall brand.
Overview
8
8
years of professional experience
Work History
Field Marketing Manager
Vail Resorts Inc
12.2021 - Current
- Plan an execute all events & activations at Okemo
- Okemo Experience budget owner (within +/- 2%)
- Photoshoot content coordinator
- Develop Okemo Brand Foundation with Creative Services
- Marketing/Promotion execution for ALL stakeholders
- Manage website, MyEpic App, and Google content
- Content and copy creation for website, resort promotion, and email newsletters
- Responsible for on-mountain items each season including: Trail Maps, Music, Webcams and Signage
- Community Partnerships - Board Member and Executive Board Member for OVRCC
- Strategic Alliance - Manage relationship and incremental funding from Sponsors
- Senior Leadership Team and Resort Leadership Team member at Okemo
- East Region Marketing Team for Vail Resorts
- Introduced and developed Summit Yoga as a new product Summer 2024
Marketing Associate - Digital & Design
BD
10.2020 - 12.2021
- Created and deployed social media content, strategy, and SOP documents
- Tracked and reported on marketing campaign performance
- Optimized web pages to improve SEO and usability
- Digital asset management utilizing Showpad app
- Marketo and HubSpot Marketing Automation Experience
- Team member for 3 fast-paced website launches
- Planning and execution of all meetings/conventions logistics for BD Interventional Surgery
Marketing Communications Coordinator
BD
06.2017 - 10.2020
- Meetings/Conventions logistics coordinator
- Revitalized web, collateral, and social media platforms with new and interesting content
- Sourced vendors for services such as video production, ad placement, and lead management
- experience with HubSpot and Marketo marketing automation systems
- Managed Marketing Communications budget and creation of all purchase orders/check requests
- International Team support
Marketing Communications Intern
BD (Formerly CR BARD)
06.2016 - 05.2017
- Assisted with marketing Campaign development
- Worked alongside salesforce to develop marketing materials for local and regional meetings
- identified web development, content creation, and email marketing strategies for implementation
- Proficient in Microsoft Office, Canva, and Adobe Creative Cloud to create content for GTM materials (specifically local and regional meetings)
Education
Bachelor of Arts - Media Communications
University of New Hampshire
Durham, NH05.2017
High School Diploma -
Lasalle Academy
Providence, RI06.2013
200hr RYT Certification With Yoga Alliance
Well Heart Yoga School
Falmouth, MESkills
- Verbal & Written Communication
- Relationship Building & Engagement
- Content Development & Strategy
- Social Media Marketing & Paid Advertising
- Microsoft Office & Adobe Creative Suite
- Strategic Event Planning & Budget Forecasting
- Marketing Automation & Email Marketing
- Creative Thinking & Experience Planning
Other Work Experience
Wildflow Barre & Yoga - Part-time Yoga Instructor
Wickford, RI 2019 - 2021
Wildcat Fitness - Manager and Yoga Instructor
Durham, NH 2016 - 2017
Westshore Marina - Marina Dockhand
Bristol, NH 2013 - 2015
personal interests
- Yoga
- Planning Trips & Events
- Gardening
- Crafting, DIY, Cooking (LOVE Pinterest)
- Reading
- Snowboarding & Snowshoeing
- Hiking & Camping
- Any adventure with my dog, Slater!
Involvement and Accomplishments
- Okemo Valley Chamber of Commerce Executive Board Member - Secretary - 2023 - Present
- Okemo Valley Chamber of Commerce Board Member - 2022 - Present
- Senior Leadership Team at Okemo - 2022 - Present
- Resort Leadership Team at Okemo - 2022 - Present
- Guest Experience Committee Champion at Okemo - 2022 - Present
- Sustainability Chair Captain at Okemo - 2022 - 2024
- Marketing Exceptional Impact Award at BD - 2021
- President of Women's Initiative Network at BD - 2017 - 2021
- Undergraduate Research Program at UNH & Won the "Award of Excellence" - 2017
Timeline
Field Marketing Manager
Vail Resorts Inc
12.2021 - Current
Marketing Associate - Digital & Design
BD
10.2020 - 12.2021
Marketing Communications Coordinator
BD
06.2017 - 10.2020
Marketing Communications Intern
BD (Formerly CR BARD)
06.2016 - 05.2017
Bachelor of Arts - Media Communications
University of New Hampshire
High School Diploma -
Lasalle Academy
200hr RYT Certification With Yoga Alliance
Well Heart Yoga School