JUSTINE E. SALLEE

• Responsible forexecuting marketing campaigns to generate new prospects.
• Natural ability to cultivate key relationship at both the state and local level.
• Reputation of "Trusted Adviser" among local leaders and UniServ directors and Associate Field Staff
• Sources ,Establishes and Maintains relationships with key IEA leaders and Public Safety Unions.
• Successful territory management skills through tracking, scheduling and championing relationships with local leaders
• Responsible to reach and educate over 36,000+ teachers and 100+ public safety departments.
• Presents and educates IEA union members on products and services available while demonstrating the value of the union.
• Regularly attends IEA workshops, conferences, association meetings, region council meetings, new teacher orientations , back to school events and daily school visits.
• Assists IEA Organizer in forming new locals by demonstrating the value of union membership.
• Confident and enjoys speaking before large groups and making winning presentations.
• Devises and Executes regional marketing campaigns with the goal of increasing product awareness ,generate leads and drive sales.
• Develops mass marketing opportunities such as email blasts, banner ads, social media posts and mailings to increase viability within territory.
• Surpasses goals every month and consistently holds highest ranking among team members.
• All monthly and annuals goals have been met since start of career - to date has never missed a goal
• Awarded " Rookie of the Year " in the Pinnacle Club and has continued to rank high year after year.
• Member of the " Leader Club"
• Appointed to numerous company committees.
• Appointed to hold workshops during annual company training.
• Mentors team members

• Managed marketing materials and support items to maintain consistent brand image.
• Researched market for proper product placement
• Updated products, service agreements, and pricing to retain competitive advantage and generate new beauty industry customers.
• Presented Products at industry trade shows
• Developed key partnerships with industry-leading retail outlets to strengthen professional network and expand future business opportunities.
• Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
• Worked with designers and production staff to create high-quality and brand-specific materials and displays
• Developed and maintained relationships with prospects.
• Maintained and organized a customer database for clients nationwide.
• Planned client relationship cultivating events to promote growth.
• Maintained an extensive knowledge of competitors, their offerings and their presence in assigned territory.

Job description , Responsibilities and Achievements reflect current position with California Casualty

• Prospected to increase sales lead pipeline and and converted leads into new customers.
• Developed effective marketing campaigns to grow clients business through advertising and promotions
• Developed new business relationships and maintained existing through regular communications and effective account management.
• Met with customers to discuss and ascertain needs, tailor solutions, and close deals.
• Worked independently with minimal supervision.
• Performed effectively in a self-directed work environment, including managing day-to-day operations and decisions.
• Prepared and deliver customer sales quotes.

• Successfully developed and implemented new ideas, ways of thinking, and problem solving techniques to brand, tradeshows and sales operations
• Consistently met or exceeded business expectations - taking products from concept to market and successful sales.
• Served as a Key member of project teams tasked with creating and instituting process improvements; provided highly effective support to management - ensured that brand image and identity was consistent and successful across all retail store accounts.
• Efficiently dealt with change request analysis, project tracking, mobilized resources, and coordinated efforts to ensure completion of objectives.
• Exceptional ability to maintain and build relationships while generating new business through prospecting, cold calling , and closing the sale.
• Created promotion themes/sales targets for department store events; designed and oversaw in-store merchandising/promotional materials - posters, signage, uniforms, postcards, mailings, ads, gifts with purchase, purchase with purchases, limited edition products.
• Expertise in visual merchandising..
• Expanded the brand in the US and European markets - traveled worldwide and negotiated contracts with retail buyers - cultivated and maintained numerous significant contacts with key retail buyers and management.
• Secured sufficient shelf-space and location for product lines in stores.
• Kept on pace with market trends, conditions, and the competition; closely monitored retail sales store-by-store.
• Effectively hired, trained, supervised, and motivated staff - providing close support and developed strong work teams.
• Actively participated in retailer special events, shows, promotions.
• Provided creative direction and organization of all products and model photo shoots..
• Developed long term strategic and short term plans to grow the brand with in its market.
• Orchestrated the design, approval, and installation of all product lines in major domestic and European department stores.
• Worked closely with PR firms - organized "Press Breakfasts" and "London Press Launch".
• Dealt with vendors on new product launches ,seasonal products and Limited editions; maintained knowledge of product ingredients and coding policies to meet European Union standards.
• Selected, negotiated , purchased and managed all tradeshow locations, materials, services, and travel arrangements as well as created marketing campaigns - held pre/post tradeshow meeting with sales team and National Sales director; evaluated the Return on Investment to meet goal set forth by CEO.
• Successfully sold product lines - exceeded sales goals month-after-month - ranked as the "Top Sales Producer" for nine years.
• Exceptional ability to source products and materials domestically and internationally.
• Rapidly identified and rectified challenges - initiated timely and effective solutions.
• Ensured consistent excellence and was responsive in highly competitive environments.
• Utilized a natural ability to work well with others.
• Coordinated work effectively with exceptional time management skills.