Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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JUSTINE E. SALLEE

Rockford,Il

Summary

Goal-oriented, dedicated , driven individual with a charismatic , out-going personality and a tenacity that knows no restrictions . A multitasking professional with a proven history of exceptional relationship building skills. Considered highly ambitious, dynamic communicator and able to exceed monthly quotas . Successfully maximizes awareness within a territory .

Overview

24
24
years of professional experience

Work History

Field Marketing Manager

California Casualty
Colorado Springs, CO
04.2016 - Current
  • Responsible forexecuting marketing campaigns to generate new prospects.
  • Natural ability to cultivate key relationship at both the state and local level.
  • Reputation of "Trusted Adviser" among local leaders and UniServ directors and Associate Field Staff
  • Sources ,Establishes and Maintains relationships with key IEA leaders and Public Safety Unions.
  • Successful territory management skills through tracking, scheduling and championing relationships with local leaders
  • Responsible to reach and educate over 36,000+ teachers and 100+ public safety departments.
  • Presents and educates IEA union members on products and services available while demonstrating the value of the union.
  • Regularly attends IEA workshops, conferences, association meetings, region council meetings, new teacher orientations , back to school events and daily school visits.
  • Assists IEA Organizer in forming new locals by demonstrating the value of union membership.
  • Confident and enjoys speaking before large groups and making winning presentations.
  • Devises and Executes regional marketing campaigns with the goal of increasing product awareness ,generate leads and drive sales.
  • Develops mass marketing opportunities such as email blasts, banner ads, social media posts and mailings to increase viability within territory.
  • Surpasses goals every month and consistently holds highest ranking among team members.
  • All monthly and annuals goals have been met since start of career - to date has never missed a goal
  • Awarded " Rookie of the Year " in the Pinnacle Club and has continued to rank high year after year.
  • Member of the " Leader Club"
  • Appointed to numerous company committees.
  • Appointed to hold workshops during annual company training.
  • Mentors team members

Sales Director

Universal Beauty Products
Glendale Heights, Il
12.2015 - 04.2016
  • Managed marketing materials and support items to maintain consistent brand image.
  • Researched market for proper product placement
  • Updated products, service agreements, and pricing to retain competitive advantage and generate new beauty industry customers.
  • Presented Products at industry trade shows
  • Developed key partnerships with industry-leading retail outlets to strengthen professional network and expand future business opportunities.
  • Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
  • Worked with designers and production staff to create high-quality and brand-specific materials and displays
  • Developed and maintained relationships with prospects.
  • Maintained and organized a customer database for clients nationwide.
  • Planned client relationship cultivating events to promote growth.
  • Maintained an extensive knowledge of competitors, their offerings and their presence in assigned territory.

Field Marketing Manager

California Casualty
Colorado Springs, CO
01.2012 - 12.2015

Job description , Responsibilities and Achievements reflect current position with California Casualty

Outside Sales Representative

Cumulus Broadcasting
Rockford, Il
09.2011 - 12.2011
  • Prospected to increase sales lead pipeline and and converted leads into new customers.
  • Developed effective marketing campaigns to grow clients business through advertising and promotions
  • Developed new business relationships and maintained existing through regular communications and effective account management.
  • Met with customers to discuss and ascertain needs, tailor solutions, and close deals.
  • Worked independently with minimal supervision.
  • Performed effectively in a self-directed work environment, including managing day-to-day operations and decisions.
  • Prepared and deliver customer sales quotes.

Sr. Brand Manager / Tradeshow Director/ Sales Representative

Colorlab Cosmetics
Rockford, Il
01.2000 - 06.2011
  • Successfully developed and implemented new ideas, ways of thinking, and problem solving techniques to brand, tradeshows and sales operations
  • Consistently met or exceeded business expectations - taking products from concept to market and successful sales.
  • Served as a Key member of project teams tasked with creating and instituting process improvements; provided highly effective support to management - ensured that brand image and identity was consistent and successful across all retail store accounts.
  • Efficiently dealt with change request analysis, project tracking, mobilized resources, and coordinated efforts to ensure completion of objectives.
  • Exceptional ability to maintain and build relationships while generating new business through prospecting, cold calling , and closing the sale.
  • Created promotion themes/sales targets for department store events; designed and oversaw in-store merchandising/promotional materials - posters, signage, uniforms, postcards, mailings, ads, gifts with purchase, purchase with purchases, limited edition products.
  • Expertise in visual merchandising..
  • Expanded the brand in the US and European markets - traveled worldwide and negotiated contracts with retail buyers - cultivated and maintained numerous significant contacts with key retail buyers and management.
  • Secured sufficient shelf-space and location for product lines in stores.
  • Kept on pace with market trends, conditions, and the competition; closely monitored retail sales store-by-store.
  • Effectively hired, trained, supervised, and motivated staff - providing close support and developed strong work teams.
  • Actively participated in retailer special events, shows, promotions.
  • Provided creative direction and organization of all products and model photo shoots..
  • Developed long term strategic and short term plans to grow the brand with in its market.
  • Orchestrated the design, approval, and installation of all product lines in major domestic and European department stores.
  • Worked closely with PR firms - organized "Press Breakfasts" and "London Press Launch".
  • Dealt with vendors on new product launches ,seasonal products and Limited editions; maintained knowledge of product ingredients and coding policies to meet European Union standards.
  • Selected, negotiated , purchased and managed all tradeshow locations, materials, services, and travel arrangements as well as created marketing campaigns - held pre/post tradeshow meeting with sales team and National Sales director; evaluated the Return on Investment to meet goal set forth by CEO.
  • Successfully sold product lines - exceeded sales goals month-after-month - ranked as the "Top Sales Producer" for nine years.
  • Exceptional ability to source products and materials domestically and internationally.
  • Rapidly identified and rectified challenges - initiated timely and effective solutions.
  • Ensured consistent excellence and was responsive in highly competitive environments.
  • Utilized a natural ability to work well with others.
  • Coordinated work effectively with exceptional time management skills.

Education

Formally Armstrong Atlantic University

Georgia Southern University
Savannah, GA

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Rock Valley College
Rockford, IL

Skills

  • Natural leader
  • Talented presenter and speaker
  • Highly Organized
  • Creative and innovative
  • Superior communication and written skills
  • Strong time management
  • Branding expert
  • Self- Starter
  • Strong Relationship building and management skills
  • Success driven
  • Competitive

Accomplishments

  • Named California Casualty "Rookie of the Year".
  • Recipient of the Fashion Group International "Rising Stars" award.
  • Member of California Casualty's " Pinnacle Club".
  • Former Competitive Figure Skater.
  • Increased Illinois Fire Fighter Association membership numbers.
  • Appointed Honor y member of Blackhawk Fire Association .

Timeline

Field Marketing Manager

California Casualty
04.2016 - Current

Sales Director

Universal Beauty Products
12.2015 - 04.2016

Field Marketing Manager

California Casualty
01.2012 - 12.2015

Outside Sales Representative

Cumulus Broadcasting
09.2011 - 12.2011

Sr. Brand Manager / Tradeshow Director/ Sales Representative

Colorlab Cosmetics
01.2000 - 06.2011

Formally Armstrong Atlantic University

Georgia Southern University

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Rock Valley College
JUSTINE E. SALLEE