Annabel LaRocca
Houston
Summary
Performance-driven sales leader with 10+ years building high-performing teams, opening and scaling locations, and driving revenue growth in B2B and retail environments. Proven ability to manage full sales cycle, convert leads, develop strategic partnerships, and exceed revenue targets. Based in Houston and available for in-person, territory-focused Area Sales Lead roles.
Overview
9
9
years of professional experience
Work History
Account Executive
Custom Ink
Houston, TX
08.2025 - Current
- Achieved 100% of plan in first two quarters; maintained a strong, qualified pipeline of Houston corporate and education accounts.
- Conduct regular in-person and virtual product appointments; converted high-value accounts through consultative selling and tailored proposals.
- Partner with referral sources and local universities to generate qualified leads; improved close rate and shortened sales cycle via disciplined follow-up.
Store Manager
Custom Ink
Houston, TX
01.2023 - 08.2025
- Shifted store strategy to community-first events, driving local brand awareness and sustained inbound leads.
- Built strategic relationships with Rice University procurement and University of Houston contacts to generate institutional business opportunities.
- Led team to exceed year-over-year sales; managed first successful transition from brick-and-mortar to a coworking space model.
Store Manager
Lush
Highland Village, Houston, TX
01.2017 - 01.2023
- Drove highest average sale in market (2019–2021); created sales programs increasing AOV by 22% and improving conversion.
- Built and maintained local partnerships and community events to drive referrals and inbound appointments; served as market community lead.
- Opened new locations, staffed and trained teams, and executed marketing initiatives to hit opening sales targets.
Education
No Degree - Education
University of Houston
Houston, TXSkills
- Pipeline Management
- In-Person And Virtual Appointments
- Lead Nurturing
- CRM (Salesforce)
- Forecasting & Reporting
- Procurement Partnerships
- Events & Community Outreach
- Cold Calling
- KPI-Driven Coaching
- Team Leadership
- Closing & Negotiation
- Customer Experience / NPS
- Salesforce
- Google Workspace
- Client relationship building
Accomplishments
- Consistent top-performer with proven ability to hit sales plans and increase average transaction value.
- Strong track record of converting in-person leads and community events into referrals.
- Experienced mentor and talent developer; successful at scaling teams and standardizing sales processes across locations.
Timeline
Account Executive
Custom Ink
08.2025 - Current
Store Manager
Custom Ink
01.2023 - 08.2025
Store Manager
Lush
01.2017 - 01.2023
No Degree - Education
University of Houston