

Creative Director | social media |Content Creator|
Communications | Creative Strategy | Digital Media
Digital Media, social media + Communications professional with 5+ years of experience in digital storytelling, content creation, and marketing communications, and audience engagement. Experienced in public relations, community outreach, multimedia production, and event communications, with 6+ years of leadership experience supporting programs impacting an
audience of 6,000+ people.
Skilled in Adobe Creative Suite, Canva, video editing, content strategy, event promotion, community outreach, and strategic communications. Proven ability to create compelling content, foster stakeholder relationships, and execute campaigns that increase engagement, visibility, and brand awareness
• Directed creative vision, storytelling development, scripting,
production, writing, and post-production editing for
independent multimedia projects.
• Led concept development, storyboarding, visual design, and
content strategy for short films and digital campaigns.
• Managed photography sessions, including creative
direction, client consultation, location scouting, and
production planning.
• Designed marketing collateral, promotional graphics, and
visual branding materials using Adobe Creative Suite and
Canva.
• Coordinated podcast development initiatives, including
guest outreach, interview preparation, and content.
planning.
• Oversaw brand messaging, creative standards, and visual
consistency across all marketing assets and business goals
• Producing short-form + long-form video content, photography,
graphics, and written content for social media
• Developed and executed multi-platform content strategies
across Instagram, TikTok, Facebook, Threads and YouTube
• Identified emerging trends and translated to high-performing
content opportunities.
• Built an online community engagement through audience
interaction, optimization, DMs, comments, and emails.
• Created Lifestyle, beauty, fashion, and personal
development content, generating consistent
audience engagement.
• Formatting Content for B2B and B2C and User-Generate (UGC)
• Filming short-forms, reels, or TikTok’s
• Photos shooting with People, Products, and Props
• Interviewing skills from previous research and podcasting
• Appearing on and off-camera, leading and speaking for videos
• Purposing and branding youthful, vibrant visuals & uplifting,
motivating tone for UGC user-generated content.
• Editing post-production for short-form and long-form videos using Canva, Capcut & Adobe Creative Suite
• Designed content, including infographics and promotional materials, to enhance marketing campaigns for digital video, blog, and series content
• Develop lifestyle, beauty, fashion, vlog, cultural, and self-improvement content across digital platforms.
• Build and manage brand and creator partnerships through outreach,
collaboration, and campaign development.
• Establish and maintain professional brand presence while engaging
authentically with online communities.
• Research and apply cultural trends, social behaviors, and
creator/influencer strategies to improve content performance.
• Conduct outreach to brands, agencies, and internal talent teams for
campaign and partnership opportunities.
• Manage community engagement by responding to comments, direct
messages, and audience interactions.
• Track and report engagement metrics, follower growth, and click-
through rates to guide content strategy and optimization.
• Analyze audience behavior to refine hooks, content angles, and formats for improved reach and retention.
• Designing graphic visuals for flyers on announcements + events
• Creating a $25,000 fundraiser campaign video presentation
• Creating Military Ministry community events + fellowship engagement
• Develop interactive activities, programs, and discussion questions for the
upcoming military ministry.
• Connecting and building relationships with Military Active Duty, Spouses, and
families
• Align brand messaging with target audience needs to
strengthen engagement, credibility, and audience growth.
• Develop clear value propositions that differentiate brands
from competitors and drive customer/user engagement.
• Set and execute SMART goals within 30–60–90-day
frameworks to support growth and strategic outcomes.
Create and optimize content funnels to drive
conversions, including engagement, followers, and sign-
ups (Attract–Nurture–Convert model)
• Increase audience engagement through strategic calls-
to-action that encourages interaction, growth, and
conversion.
• Analyze KPIs, engagement metrics, and performance data
to evaluate and improve content effectiveness.
• Optimize SEO-driven captions and content using targeted
keywords to improve visibility and traffic.
• Ensure all content aligns with brand identity, tone, and
visual guidelines across platforms.
• Support long-term brand strategy by clarifying mission,
values, and audience positioning.
• Attracting, Nurturing + Building Trust, Position, Covert Method.
• Identified, recruited, and coordinated speakers and panelists across
professional fields for a speaker series focused on racial identity,
mental health, and entrepreneurship.
• Built and maintained professional relationships with speakers to
support scheduling, preparation, and panel engagement.
• Collaborated with faculty to develop facilitation questions and support
event planning and moderation strategies.
• Managed community engagement by responding to audience
questions and comments across digital platforms.
• Supported internal team initiatives by contributing ideas, feedback,
and improvements to enhance project outcomes.
• Promoted the School of Communications brand through media
engagement, outreach, and on-site event representation.
• Maintained public relations and communication with students, staff,
alumni, and broadened online community to strengthen engagement
and reputation.
Conference & Summit Management • Program Development • Community Outreach • Strategic Communications • Stakeholder Engagement • Agenda
Planning • Workshop Facilitation • Event Coordination • Partnership Development • Organizational Leadership • Public Speaking • Relationship Building • Project Management • Event Marketing & Promotion •Community Engagement
• Planned and executed educational programs, workshops, and
student engagement initiatives to strengthen community building
and participation.
• Developed agendas, schedules, and program structures to support
effective event flow and audience engagement.
• Led internal and external communications to support stakeholder
alignment, change management, and partnership development.
• Designed post-activity discussions and facilitation questions to
encourage critical thinking and meaningful engagement.
• Delivered presentations and public speaking engagements with clear messaging, confidence, and audience impact.
• Built and maintained strong relationships with student groups
through consistent engagement and collaborative programming.
• Mediated conflicts and supported the resolution of interpersonal or
organizational issues within program settings.
• Researched and developed educational content and presentation
materials for cultural and identity-based workshops.
• Facilitated student workshops at Asian American conferences and
community events.
• Developed and strengthened partnerships with local organizations
to support programming and outreach initiatives.
• Fostered community engagement and belonging through
inclusive programming that brought students together to share
experiences and strengthen connections.
• Designed and supported cultural, identity-based, and social
programming through workshops and student engagement
activities.
• Researched and developed educational content focused on
Asian American identity, history, and cultural awareness for
programming initiatives.
• Collaborated with campus organizations and stakeholders to
support multicultural engagement and student participation.
• Promoted diversity, equity, and inclusion through structured
programs, events, and community-building initiative
• Developed and prepared corporate and executive
materials, including presentations, reports, surveys, meeting agendas, and documentation.
• Managed meeting coordination, calendar scheduling, task
tracking, and overall project organization to support team
efficiency.
• Served as a strategic communication partner to senior
leadership, supporting executive visibility and organizational messaging.
• Trained, mentored, and onboarded new executive team
members to support performance and leadership
development.
• Organized and maintained digital assets, including media
files, meeting notes, planning documents, and program
materials.
• Coordinated teams of 3–20 members to execute service
projects, events, and organizational initiatives.
• Scheduled and facilitated team meetings to align goals,
priorities, and project timelines.
• Monitored performance and supported process
improvements to enhance execution and participant
engagement.