Anne Cline

Planning and Forecasting

• Establish annual business plan to meet target volume and profit goals for Oregon.
• Monitor sales and develop contingency plans to achieve goals.
• Assess market conditions and create growth opportunities.

Budget and Pricing

• Update and adjust pricing structures to optimize sales and distributor margin while maintaining brand integrity and positioning.
• Monitor territory spend and create distributor incentives.

Distributor Management

• Lead the development and effective management of distributor partners to ensure portfolio growth.
• Drive distributor performance, proactively identifying gaps and implement corrective sales plans.
• Create, develop and conduct distributor business review meetings.

Market Management

• Drive the development of effective market assessments and convert to effective business plans.
• Manage new winery launches to ensure distributor will hit target shipments and depletions.
• Manage supplier market visits by planning account calls, trade luncheons, and evening events.
• Conduct distributor educational trainings.
• Create proposals for restaurant and retail chains.

• Developed brand identity, marketing strategy and growth plan for Jacobini Wine's inaugural vintage release.
• Created sales and brand materials for website and US market.
• Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
• Planned tastings and events to build visibility.
• Engaging with Import contacts to secure distribution in North Atlantic and Pacific Northwest.

• Successfully managed key on-premise and off-premise fine wine territory in Portland metro.
• Top on-premise sales and growth for both 2018 and 2019. Increased sales by 23% in 2019 with total territory sales of $1.54 million.
• Consistently exceeded sales goals by anticipating buyer's needs, developed innovative and creative sales plans, and followed through.
• Well-honed public speaking skills utilized at company events and wine tastings.
• Researched and delivered engaging and polished educational presentations to highlight each products unique place in market. Catered programs to Corporate Buyers, Distributor Team, Customers.
• In-depth knowledge of hospitality and beverage industry. Continuous study of trends and emerging markets.

• Promoted brands by increasing awareness and visibility.
• Conducted staff training / education programs within accounts.
• Developed business relationships with decision makers while identifying potential customers and developing business plans to grow sales.
• Prepared professional presentations for each account tailored to supplier programs and needs of customer.
• Planned and participated in trade tastings, wine dinners, and consumer events.
• Met annual shipment and performance goals.
• Territory focus of on-premise Italian accounts.

• On-premise and off-premise sales territory in Portland metro and Eugene.
• Devised and implemented strategies for filling market gaps and creating consistent sales.
• Consistently exceeded sales goals and grew territory.

• Cultivated relationships with wine club members and tasting room guests by focusing on wine education and hospitality.
• Coordinated and planned wine dinners and winery events.
• HARVEST 2011- Managed grape sampling and conducted lab analysis on all vineyard sites to assess grape ripeness. Estimated crop yields.