Anne C. Malmud
Director Of Public Relations
Philadelphia,PA
Summary
Influential Director of Public Relations possessing creative passion for strategic planning and brand awareness. Expertise in event management, media relations and public speaking. Results-driven professional dedicated to implementing and developing fully-integrated communication and marketing strategies with a demonstrated understanding of the Philadelphia marketplace and beyond. Enthusiastic Head of Public Relations with [Number]-year record of shaping public opinion of [Product or Service] through creative use of press releases, printed materials and online resources. Friendly approach to media personnel and social influencers built strong relationships that kept company front and center of many news cycles. Excellent written and verbal communication skills.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
Work History
Director of Public Relations
Diversified Search Group
Philadelphia, PA
01.2021 - Current
- Implemented content editorial calendar to plan marketing campaigns and manage content.
- Monitored and evaluated industry media coverage by managing social media platforms and contributing engaging articles to range of industry publications.
- Monitored marketing content for quality, accuracy and impact.
- Communicated with media weekly to build relationships and optimize press coverage.
- Maintained proactive media relations program by distributing news releases for placement, building strong relationships and monitoring media.
- Executed social media plans to create cohesive online presence.
- Produced and distributed internal and external communications.
- Established and communicated editorial and brand guidelines to communicators in [Type] organization.
- Assisted [Job title] with cross-department presentations such as [Type].
- Used [Software] to create and distribute press releases to media outlets.
- Reported on press coverage recaps to determine areas for improvement.
- Drafted speeches for company executives and advised on media talking points.
- Coordinated press releases and handled press inquiries for [Type] company in [Type] industry.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
Marketing Specialist
Diversified Search Group
Philadelphia, PA
09.2017 - 12.2020
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Implemented successful marketing and promotional strategies worth over $[Amount] in yearly revenue.
- Completed in-depth reviews of market conditions and customer preferences for [Type] products.
- Analyzed demographic data to determine optimal targets, messaging and tactics for persuasion.
- Bolstered revenue potential by promoting and facilitating opportunities to establish guest relations and boost client retention.
- Analyzed data from previous and current marketing campaigns to improve future results.
- Wrote engaging and successful marketing, advertising and website copy.
- Managed full-cycle marketing and advertising strategies, resource allocation and production schedule adjustment.
Marketing and Communications Director
Philadelphia International Music Festival
Bryn Mawr, PA
12.2016 - 12.2018
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Events and Volunteer Relations Intern
The Philadelphia Orchestra
Philadelphia, PA
02.2016 - 06.2016
Education
Master of Science - Marketing
Drexel University
Philadelphia, PA 09.2017 - 12.2018
Bachelor of Science - Music
Temple University
Philadelphia, PA 08.2013 - 05.2017
Public Relations Strategy Certificate -
Cornell Johnson Graduate School of Business
Ithaca, NY 07.2021 - 11.2021
Skills
PR Strategy
Internal Communication
Organization and Time Management
Social media coordination
Communication planning
Crisis Communications Management
Affiliations
- American Marketing Association
- PRSA - Public Relations Society of America
Board Service
American Jewish Committee
- ACCESS Global Board Member (2020-present)
- Philadelphia Regional Board Member (2020-present)
Drexel University Hillel
- Member, Board of Directors (2020-present)
Timeline
Public Relations Strategy Certificate -
Cornell Johnson Graduate School of Business
07.2021 - 11.2021
Director of Public Relations
Diversified Search Group
01.2021 - Current
Marketing Specialist
Diversified Search Group
09.2017 - 12.2020
Master of Science - Marketing
Drexel University
09.2017 - 12.2018
Marketing and Communications Director
Philadelphia International Music Festival
12.2016 - 12.2018
Events and Volunteer Relations Intern
The Philadelphia Orchestra
02.2016 - 06.2016
Bachelor of Science - Music
Temple University
08.2013 - 05.2017