Anne Marie Broadwell
Cincinnati,OH
Summary
Visual Merchandising professional with extensive experience in developing and implementing marketing strategies for various fashion brands. Successfully contributed to branding initiatives and social media campaigns. Experienced in driving sales through content creation, compelling displays and maximizing product profitability. Known for strong team collaboration, adaptability to dynamic work environments, and exceptional communication skills. Extremely detail-oriented professional with creative organizational solutions in a ever changing sales environment.
Overview
6
6
years of professional experience
Work History
Visual Merchandiser
Nordstrom
Cincinnati, OH
07.2024 - Current
- Create visually appealing merchandise displays to enhance customer engagement and drive sales.
- Collaborate with and effectively communicate projects with brand representatives, managers, selling and operations teams.
- Analyze market trends, customer preferences and track sales to optimize product profitability.
- Implement new display concepts that improve store layout efficiency and customer flow.
- Organize and assist with special event planning and execution, incorporating creative visual elements to enhance the overall atmosphere and support promotional objectives.
- Increase customer traffic through effective window displays that showcased new products and promotions.
- Manage mannequin styling and window displays, ensuring alignment with current fashion trends and company styling guidelines.
- Train and supervise junior team members in visual merchandising techniques for consistent brand presentation across the store.
- Analyze sales data and customer feedback to develop creative solutions to improve customer experience.
- June 2025 Customer Service & Support All Star Award Recipient
Marketing & Merchandising Coordinator
LouLou's Boutique
Cincinnati, OH
10.2019 - 07.2024
- Tracked and reported trends for sales team analysis and assisted buying decisions.
- Sat in on sales team trainings to learn successful selling tactics and persuasion techniques.
- Coordinated pop up events outside the Boutique.
- Organized merchandise and created seasonal merchandising displays including window displays.
- Developed and maintained merchandise displays to enhance visual appeal and drive sales.
- Designed graphics and created digital content to promote Instagram and Facebook.
- Created and managed an online retail space. shoploulous.com
- Built relationships with customers and community to promote long term business growth.
Social Media Content Creator
Cincy Wedding Services
Cincinnati, OH
01.2022 - 12.2023
- Utilized social media and digital marketing strategies to increase bookings and attract new clients.
- Coordinated with external agencies and vendors for successful execution of digital marketing initiatives.
- Monitored social media trends and analytics to inform marketing decisions.
- Gathered content for brands social media.
- Workd and communicated with clients to meet their needs.
Digital Marketing Intern
Wegman Company
Cincinnati, OH
04.2023 - 09.2023
- Assisted in developing and implementing social media strategies to enhance brand visibility.
- Created engaging content for various social media platforms, enhancing customer interactions and sales leads.
- Tracked social media trends and adapted to attract target follower demographic.
- Maintained content calendar to prioritize relevant, engaging internal and external content.
- Used graphic design tools like Canva, Adobe, Photoshop and other medias to create content.
- Coordinated photoshoots with satisfied clients to gather content from completed projects.
Trend Forecasting Intern
Starseed Yoga & Wellness
Cincinnati, OH
04.2022 - 08.2022
- Developed wellness programs and events that aligned with the brands vision and goals.
- Helped with planning and hosting of marketing events.
- Performed market analysis and researched latest trends.
- Forecasted incoming trends.
- Researched competitors in the market and brainstormed market strategies to compete against them.
- Prepared reports detailing project updates, performance information and ongoing trends.
- Designed business cards and social media graphics.
Education
Bachelor of Science - Carl H. Lindner College of Business, DAAP
University of Cincinnati
Cincinnati, OH04.2024
Skills
- Marketing Strategies
- Problem Solving
- Styling & Merchandising
- Data and Trend Forecasting
- Brand Development
- Public and Media Relations
- Content Creation
- Graphic Design
- Experienced in Ecommerce
Timeline
Visual Merchandiser
Nordstrom
07.2024 - Current
Digital Marketing Intern
Wegman Company
04.2023 - 09.2023
Trend Forecasting Intern
Starseed Yoga & Wellness
04.2022 - 08.2022
Social Media Content Creator
Cincy Wedding Services
01.2022 - 12.2023
Marketing & Merchandising Coordinator
LouLou's Boutique
10.2019 - 07.2024
Bachelor of Science - Carl H. Lindner College of Business, DAAP
University of Cincinnati