ANNETTE A. LIPUT
Arlington Heights,IL
Summary
Proven campaign management skills and 25+ years' experience work effectively in a team environment with agency partners and vendors results-oriented: driven to take responsibility, action and initiative excellent qualitative and quantitative analytical skills effectively prioritize and manage multiple projects and clients simultaneously fostered entry level assistants to grow into future negotiators and most recently in Operations
Overview
27
27
years of professional experience
Work History
Director of Client Operations
Spark Foundry
Chicago, Illinois
05.2022 - Current
- Managed monthly billing for clients including NRG Energy, Thermacell, CARS.com, Art Institute, Blue Diamond Growers, Pierre Fabre to ensure timely payments
- Set up process for 90+ Spark Operations team on Financial systems implementation
- Onboarding new clients for first 90-day process with all tactics over all teams internal and external
- Facilitated onboarding of new clients during first 90 days, coordinating tactics across internal and external teams to establish effective workflows
- Worked directly with clients to make sure they paid us on time, and internally managed monthly reporting, to ensure we paid vendors on time
- Worked with Platform Tax team to ensure all process was followed
- Setting up team members on Guideline (formerly known as Media Tools)
- Monitored client risk reports to ensure monthly financial spending remained within approved budgets, mitigating potential financial discrepancies
- Worked with External auditors when specific clients were audited
Associate Director of Operations on Lenovo Computers
Performics
Chicago, Illinois
09.2019 - 05.2022
- Managed monthly billing for Lenovo North America, ensuring timely invoicing and cash flow.
- Collaborated with Activation teams to resolve discrepancies.
- Manage Resources team to upload all client invoices into Lenovo's Ariba platform so PFX can get paid on time and pay our media vendors
- Developed a process for teams to systematically manage discrepancies, facilitating quicker resolution.
- Introduced process development, quality assurance and established best practices
- Oversaw the management of the Proof of Execution (POE) process for client campaigns.
- A quarterly deliverable that is submitted to each of the Lenovo Business Units tracking planned dollars, impressions, client invoices, and creative that aired
- POE has high visibility with Senior leadership at Lenovo since this is how they receive their co-op dollars
- Works closely with Activation, Strategy and Resources teams in securing all the data needed to submit
- Finance
- Works with Finance team on receiving payments from clients and ensuring our media partners are paid
- Works very closely with Lenovo Senior Leadership in chasing down payments with challenging “slow” paying client
- Set up process for off boarding a large portion of Lenovo while managing the existing Ecomm BU
Analytics Associate Media Director
Miller Coors
05.2018 - 09.2019
- MMA Project Management
- Product Manager on all aspects of MMA Data Delivery
- Streamlined process for automated data deliveries to enhance efficiency
- Tracked value add for CI platform by developing metrics and tools.
- Developed tracking system for CI, maintained ongoing oversight, and coordinated quarterly client review meetings
- Analyzed campaign performance metrics, providing actionable insights to refine future media efforts.
Local Broadcast Associate Media Director
Spark Foundry
Chicago, IL
09.2013 - 05.2018
- Managed local television, cable, and radio for hh Gregg, Sony Entertainment, Bass Pro Stores, Takeda Pharmaceutical, Sprint, Starz, Nickelodeon, enhancing client campaign visibility
- Supervised broadcast buying across 100 DMA's and 150 radio markets, optimizing media placement strategies
- Executed extensive product integrations in multiple TV markets
- Delivered Post Buy presentations
- Managed reconciliation of monthly Broadcast Billing
- Developed process for tracking under-delivery weight, ensuring accurate billing reconciliation
- Engaged with clients regularly to address their needs and preferences. and presenting
Local Broadcast Supervisor
Starcom Advertising
Chicago, Illinois
03.2010 - 09.2013
- Supervise broadcast buying for markets over entire country
- Negotiated and executed unwired Television buys for high profile accounts
- Supervised broadcast buying for national markets, ensuring alignment with client objectives
- Reconciled monthly broadcast billing, verifying accuracy and compliance with budgets
- Reconciled Monthly Broadcast Billing
- Manage Local Television, Cable and Radio accounts: Darden Restaurants
- Created post-buy presentations for strategy teams and clients.
- Supervised daily broadcast operations, ensuring adherence to quality standards and timelines.
- Developed training programs for new staff, fostering skill development and operational excellence.
National Television Supervisor
Starcom
09.2008 - 03.2010
- Managed National Television and Cable for $80MM Walgreens account
- Maintained regular communication with clients to address their needs
- Negotiated on-air integrations to maximize promotional value on network and cable
- Demonstrated strong written and verbal communication in various settings
- Streamlined processes to enhance operational efficiency
- Implemented process improvements that streamlined workflows and increased operational efficiency.
Senior Broadcast Freelance Media Buyer
Media Edge Advertising
Chicago, Illinois
01.2008 - 06.2008
Senior Broadcast Media Buyer
GSD&M Advertising
Chicago, Illinois
06.1999 - 11.2007
- Negotiated local broadcast on high profile corporate accounts with billings of over 10M+
- Clients include DreamWorks, BMW, MasterCard, Wal-Mart, AARP, AT&T, and Air Force
- Experience in the following local broadcast markets: Chicago, Detroit, Minneapolis and Cincinnati
- Accountable for posting TV/Cable/Radio
- Created and executed integrated media sponsorships with impressive ROI result
- Negotiated rates and secured optimal inventory with media vendors, enhancing budget management.
- Mentored junior media buyers, fostering skill development and knowledge sharing within the team.
Education
Bachelor of Arts - Communications
Northern Illinois University
DeKalb, IllinoisSkills
- Proficient in Excel, Word, PowerPoint, Media Ocean
Timeline
Director of Client Operations
Spark Foundry
05.2022 - Current
Associate Director of Operations on Lenovo Computers
Performics
09.2019 - 05.2022
Analytics Associate Media Director
Miller Coors
05.2018 - 09.2019
Local Broadcast Associate Media Director
Spark Foundry
09.2013 - 05.2018
Local Broadcast Supervisor
Starcom Advertising
03.2010 - 09.2013
National Television Supervisor
Starcom
09.2008 - 03.2010
Senior Broadcast Freelance Media Buyer
Media Edge Advertising
01.2008 - 06.2008
Senior Broadcast Media Buyer
GSD&M Advertising
06.1999 - 11.2007
Bachelor of Arts - Communications
Northern Illinois University