Annette Rachel Hayun
Miami Beach,FL
Summary
Results-driven marketing and operations leader specializing in strategic positioning and growth for luxury and lifestyle sectors. Proven success in managing multimillion-dollar initiatives, enhancing operational efficiency, and building scalable frameworks that foster collaboration and revenue growth across diverse teams and stakeholders.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Consultant
Independent Marketing, Brand & Business Strategy Consultant
Miami Beach, USA
01.2024 - Current
- Consulted on luxury real estate marketing strategy, high-end property positioning, buyer targeting, and integrated branding initiatives for premium residential opportunities.
- Advised wellness, luxury, lifestyle, and fashion businesses on strategic positioning, brand development, marketing operations, and growth initiatives to enhance market presence.
- Supported development of brand identity, customer experience strategy, partnership opportunities, and operational workflows for emerging consumer and lifestyle concepts.
- Developed scalable strategic frameworks across marketing, communications, and business development functions, supporting entrepreneurial and growth-stage initiatives.
- Explored AI-enabled business systems and workflow optimization tools to streamline marketing execution and enhance customer engagement.
Director of Sales & Marketing
The Corcoran Group
Miami Beach, USA
01.2017 - 11.2023
- Led integrated business marketing and operational strategy for Corcoran’s top-producing luxury real estate team, supporting more than $350M in annual sales volume and high-profile domestic and international clientele.
- Led strategic marketing initiatives and multi-channel campaigns designed to increase brand visibility and drive revenue growth.
- Managed strategic relationships with external media partners, PR agencies, luxury brands, and vendors to amplify brand presence and drive partnership opportunities.
- Directed cross-functional collaboration among agents, marketing teams, PR agencies, creative vendors, developers, and external stakeholders to align efforts and enhance project outcomes.
- Built scalable workflows and operational processes supporting lead management, campaign execution, communications, and client engagement.
- Managed and developed a high-performing team of approximately 20 associates during periods of rapid business growth.
- Leveraged emerging marketing technologies and AI-assisted tools to streamline workflows and enhance operational productivity.
Vice President, Marketing & Operations
Sotheby’s International Realty
Los Angeles, USA
01.2015 - 01.2017
- Developed integrated marketing campaigns and referral programs utilizing digital advertising and relationship-driven engagement strategies.
- Collaborated with executive leadership on organizational planning and process optimization to enhance overall effectiveness.
- Conducted KPI reporting and business analysis to provide insights for informed strategic decision-making.
- Designed scalable operational workflows and team processes, enabling business to accommodate rapid growth.
Vice President of Marketing
MDLIVE
Sunrise, USA
01.2014 - 01.2015
- Directed integrated B2B and B2C marketing initiatives contributing to a 231% increase in growth and profitability.
- Developed and managed strategic brand partnerships with Walgreens, Coca-Cola, AOL, AutoZone, Staples, and Twitter to enhance brand visibility and market reach.
- Oversaw integrated marketing campaigns encompassing digital advertising, email marketing, SEO, PPC, events, and PR to drive engagement and support business objectives.
Vice President of Marketing
The Fresh Diet
Miami, USA
01.2012 - 01.2014
- Managed multimillion-dollar marketing budgets while assessing campaign effectiveness through detailed ROI analysis to inform future strategy.
- Led integrated marketing campaigns across digital, social, direct response, events, PR, partnerships, and traditional media channels to enhance brand visibility.
- Directed cross-functional collaboration among creative, operations, media, and executive leadership teams to streamline project execution and align objectives.
Regional Marketing Manager
Crescent Heights
Los Angeles, USA
01.2001 - 01.2011
- Led integrated marketing and communications initiatives for luxury residential and hospitality developments totaling more than $450M.
- Managed budgets and media planning, ensuring performance reporting aligned with goals across multiple business units.
- Conducted market analysis and developed positioning strategies to inform executive decisions and facilitate successful project launches.
Education
Bachelor of Arts - World Arts & Cultures
University of California, Los Angeles (UCLA)
Skills
- Marketing operations
- Integrated Marketing Campaigns
- CRM & Lifecycle Marketing
- Revenue Growth Strategy
- Data-Driven Decision Making
- Brand positioning
- SEO
- PPC
- Google Analytics
- AI marketing workflows
- Event & Experiential Marketing
- PR & Media Strategy
- Workflow optimization
- Operational planning
- Salesforce
- Follow Up Boss
- Mailchimp
- Sprout Social
- Adobe Creative Suite
- Cross-Functional Leadership
- Team leadership
- Executive Stakeholder Management
- Partnership development
- AI productivity tools
Certification
- Florida Real Estate License, 3388773
- California Real Estate License, 02019919
Technology And Platforms
- Salesforce
- Follow Up Boss
- Mailchimp
- Sprout Social
- Google Analytics
- SEO
- PPC
- Adobe Creative Suite
- AI-Enabled Productivity & Marketing Tools
Timeline
Consultant
Independent Marketing, Brand & Business Strategy Consultant
01.2024 - Current
Director of Sales & Marketing
The Corcoran Group
01.2017 - 11.2023
Vice President, Marketing & Operations
Sotheby’s International Realty
01.2015 - 01.2017
Vice President of Marketing
MDLIVE
01.2014 - 01.2015
Vice President of Marketing
The Fresh Diet
01.2012 - 01.2014
Regional Marketing Manager
Crescent Heights
01.2001 - 01.2011
Bachelor of Arts - World Arts & Cultures
University of California, Los Angeles (UCLA)