DANIELLA JONES

• As Senior Strategic Initiative Consultant, spearheaded alpha launch of executive visibility platform generating $15K in first week

• Partnered with VP of Product to secure $20K/month renewal by optimizing messaging, product positioning, and GTM strategy

• Conducted competitor analysis to identify emerging trends, gaps, and opportunities, informing client's marketing roadmap

• As first marketing hire, led startup through product launch and a $15.5M Series A
• Owner of messaging and positioning across digital channels and all sales collateral to acquire priority clients and integration partners
• Developed pitch decks for key partners and oversaw post-sale partnership marketing with Criteo, Target, and Walmart
• Hired and managed team of (6) freelancers to execute on integrated campaigns, content creation and distribution
• Established thought leadership with first research report: The Future of Empowered eCommerce, drove 5,000 lead captures
• Partnered with VP of Sales to plan first ever in-person event and led on-site execution and sales training resulting in 5 new accounts

• Led the first 4/20 campaign that drove 12.6K orders in two days, 8K new customers and generated $1.5MM in sales
• Drove 4x increase in order volume within 90 days of in-store pickup launch through successful collaboration with GMs in MD and MA
• Created all new sales collateral for retail partners in Boston, driving highest online sessions and pick-up orders in 2019
• Partnered with East Coast GMs to boost online traffic conversion by localizing content across Leafly.com and weekly emails

• Hired to lead and implement a cohesive marketing strategy across corporate and entities in MA, MD, and NH
• Established the inaugural Temescal Wellness brand guidelines and crafted all sales enablement materials
• Partnered with Sales to optimize online/offline channels, resulting in record-breaking sales performance in Q2
• Led first store launch in Massachusetts and aligned with retail managers to train and develop the Sales team

• Managed a team (14) responsible for GTM, customer acquisition and retention for the delivery business
• Cut headcount by 50% and saved 25% in marketing costs, while maintaining 30% YOY growth in Q1
• Drove YOY customer acquisition growth (+20%) and reorder rates (+5%) by partnering with SVP of Sales to implement data-driven strategy

• Headed marketing operations and demand health for 17 owned and operated markets
• Partnered with SVP of Sales to drive customer acquisition, achieving 125% YOY growth in new users and 100%+ revenue YOY growth
• Implemented process for budget tracking and ROI to increase effectiveness of online and offline marketing playbooks

• Directed local marketing in 12 markets, managing 15 Community Marketing Mangers and 50+ Brand Ambassadors
• Guided the Community Marketing Manager organization through, 's acquisition and post-acquisition transition
• Formalized the post-launch and market growth playbook for new market launches in collaboration with CMO and Head of Sales

• Executed Primetime marketing partnerships that were tied to $247MM in Ad Sales revenue and $46MM in marketing dollars
• Served as liaison between sales, show producers, programming and production executives for Primetime programming