Annette Walls King
Fayetteville,AR
Summary
Senior level marketing professional with extensive experience in strategic planning and brand management. Known for driving innovative marketing initiatives and fostering team collaboration to achieve significant business results. Adaptable to changing market trends and skilled in leveraging data analytics and creative problem-solving.
Overview
31
31
years of professional experience
Work History
Senior Vice President of Marketing
First Security Bank
01.2005 - 03.2025
- Elevated brand reputation through diligent public relations efforts involving press releases, events management, and social media outreach programs.
- Spearheaded the creation of compelling content for promoting products across digital platforms, enhancing online presence.
- Increased brand visibility by executing innovative marketing campaigns and leveraging various channels.
- Directed marketing budget allocation, ensuring maximum return on investment while minimizing expenses.
- Established strong partnerships with influencers and industry leaders, expanding brand reach and credibility.
- Cultivated a high-performance marketing team through effective recruitment, training, mentoring, and leadership initiatives.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Planned and executed events and marketing programs to increase qualified leads.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Oversaw [Number]-person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
- Launched marketing activities for new product lines and market penetration.
- Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
- Managed and oversaw design of marketing material and promotional literature for organization.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Maintained reporting and developed actionable insights to continually improve branding efforts.
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Preserved brand integrity by monitoring consistency and quality of marketing content.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Devised content strategy to effectively engage target audiences.
- Continually maintained and improved company's reputation and positive image in markets served.
- Coordinated with design and media teams to develop high-quality creative assets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Wrote and distributed press releases to increase brand visibility.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Enhanced customer engagement levels by implementing targeted email marketing campaigns addressing personal preferences.
Marketing Manager
First Security Bank
06.1994 - 09.2021
Owner
Imageworks & Consulting
09.2002 - 01.2005
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Assisted in recruiting, hiring and training of team members.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
AVP
SouthTrust Bank
09.2001 - 09.2002
- Managed projects efficiently, ensuring timely delivery and high-quality results.
- Streamlined communication channels between departments, facilitating better collaboration on projects across the organization.
- Maintained compliance with industry regulations by implementing risk mitigation measures and maintaining accurate documentation.
- Led initiatives focused on employee engagement, resulting in higher retention rates and improved workplace morale.
Education
School of Bank Marketing & Management
American Bankers Association
Bachelor of Science - Journalism / Public Relations
Arkansas State University
Jonesboro, AR05-1993
Skills
- CRM management
- Creative direction
- Content strategy
- Marketing analytics
- Media planning
- Advertising campaigns
- Integrated marketing
- Marketing plan development
- Project management
- Branding
- Strategic marketing
- Event planning
- Campaign management
- Budget oversight
- Media relations
- Quality leadership
- Public relations expert
- Team leadership
Accomplishments
Featured as a Power Woman by Arkansas Money & Politics in 2022
Timeline
Senior Vice President of Marketing
First Security Bank
01.2005 - 03.2025
Owner
Imageworks & Consulting
09.2002 - 01.2005
AVP
SouthTrust Bank
09.2001 - 09.2002
Marketing Manager
First Security Bank
06.1994 - 09.2021
School of Bank Marketing & Management
American Bankers Association
Bachelor of Science - Journalism / Public Relations
Arkansas State University
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