Annie Johnson
Verona,NJ
Summary
High energy, results-driven graduate from the Haslam College of Business at the University of Tennessee, Knoxville, with a degree in Marketing and a concentration in International Business. Seeking to apply and expand communications and analytical skills in a dynamic, growth-oriented environment. Has hands-on media experience gained from previous internships and is adept at multitasking and prioritization. Excited about pursuing opportunities that offer global and international business exposure.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Product Marketing/Social Media Intern
American Red Cross - Training Services
05.2023 - 08.2023
- Executed creative development plan to strategize media projects from concept to delivery
- Increased social media engagement by 20% during the internship, resulting in a broader reach and higher audience interaction
- Pitched compelling proposal to celebrity cabinet for future campaign ideas
- Implemented multifaceted media strategy into content ideation utilizing Microsoft Office Suite applications
- Analyzed data and performance of media with a deadline-driven focus
- Coordinated with colleagues on partnership review, enhancing partner management skills.
- Boosted brand awareness by creating and scheduling engaging content across various social media platforms.
- Developed and executed social media campaigns for optimal reach, engagement, and growth.
Client Service and Acquisition
Evolve Cycle and Fitness
09.2019 - 03.2020
- Developed and executed organic social media posts to improve reputation and increase membership
- Assisted in the sale of new memberships throughout 2019
- Managed internal membership budgets using Excel
- Ensured client satisfaction through relationship building and customer service skills.
- Collaborated closely with sales representatives to ensure smooth transitions and maintain high levels of customer satisfaction postsale.
- Negotiated and secured contract renewals, leveraging strong client relationships to foster ongoing engagement and revenue growth.
Education
Bachelor of Science - Marketing, International Business
University of Tennessee, Knoxville Haslam College of Business
05.2024
Study Abroad - International Business
Lorenzo De Medici, Florence, Italy
Florence, Italy05.2023
Skills
- Microsoft Office Suite - Proficient
- Verbal/Written Communication
- Trend Analysis
- Social Media technologies
- Active Listening
- Content Generation
- Brand Awareness
- Campaign Planning
- Competitor Analysis
- Generating Brand Awareness
- Content Strategy
- Teamwork and Collaboration
Leadership Experience
July 2019
Global Leadership Adventures
Geluksburg, South Africa
- Volunteered in a rural community to enhance communication skills and promote health and wellness
- Used strong problem-solving skills to teach elementary school students with a language barrier about basic health and hygiene
- Strategize with members of mobile health clinics and shadowing nurses looking to improve conditions throughout rural Africa
- Evaluated true rural South African culture and was directly immersed within it
● Collaborated with locals to learn basic Zulu (language of the region)
● Learned the challenges of providing healthcare in remote areas of the African continent
February 2021 - May 2022
Diamond Vols - Team Member
Knoxville, TN
- Served as ambassador for Tennessee Baseball
- Attended events to help increase team participation
Certification
Microsoft Excel Introductory 2019
Trailhead Salesforce Training
Timeline
Product Marketing/Social Media Intern
American Red Cross - Training Services
05.2023 - 08.2023
Client Service and Acquisition
Evolve Cycle and Fitness
09.2019 - 03.2020
Bachelor of Science - Marketing, International Business
University of Tennessee, Knoxville Haslam College of Business
Study Abroad - International Business
Lorenzo De Medici, Florence, Italy
Microsoft Excel Introductory 2019
Trailhead Salesforce Training
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