Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Annie Maas

Seattle,WA

Summary

A passionate, creative, and efficient UX Researcher successful at building full scale research programs from the ground up, managing multiple priorities with a positive attitude. Looking to use my 8 years of experience to help deliver meaningful UX improvement at an organization that values growth. I can also set a broken femur in under ten minutes or give a presentation on the physiological effects of stress on the gastrointestinal system.



Overview

15
15
years of professional experience

Work History

Lead User Experience Researcher

Patina Health
12.2021 - Current
  • Spearheaded the creation of a research program which included setting up NPS & CSAT processes, baselining quarterly product improvements, initiating a recurring usability testing cadence, and creating a centralized UX research repository.
  • Applied both qualitative and quantitative analysis techniques to continuously improve end-user experiences.
  • Streamlined and enhanced user experiences by identifying pain points through in-depth interviews, surveys, comprehensive usability testing, and implementing data-driven design improvements.
  • Collaborated with cross-functional teams to develop seamless, intuitive interfaces for optimal user engagement.
  • Managed external vendor relationships to ensure high-quality deliverables aligned with internal standards and project requirements.

Lead UX Researcher

Castlight Health
01.2018 - 12.2021
  • Evaluated the success of UX initiatives through advanced analytics tools, providing actionable insights for continuous improvement.
  • Created a research program by setting up NPS/ CSAT / CES data collection processes, initiating a recurring usability testing cadence, creating an efficient research request process, and setting up a centralized UX research library for easy access to important insights.
  • Established UX best practices within the organization, raising awareness of the importance of a user-focused approach to product development.
  • Delivered impactful presentations on key research findings and recommendations, driving stakeholder buy-in for proposed design changes.
  • Led workshops and training sessions on user experience principles, empowering team members to incorporate UX thinking into their work processes.

User Experience Researcher

Google
03.2016 - 12.2018
  • Delivered impactful presentations on key research findings and recommendations, driving stakeholder buy-in for proposed design changes.
  • Streamlined user experiences by identifying pain points through in depth interviews, in-lab usability studies, diary studies, surveys, and data analysis.
  • Presented UX designs and solutions to senior staff, evangelizing for user-centric design decisions.
  • Participated in design review meetings to brainstorm new UX developments through collaborative thinking.
  • Performed manual testing on UX design elements and complete UX designs, authoring feedback reports for use in future updates.
  • Tested websites at different design and production stages to assess conformance with designs.

Health Education Intern

International Rescue Committee
01.2015 - 07.2015
  • Improved community outreach efforts by organizing health fairs and workshops for diverse populations.
  • Promoted healthier lifestyles by creating engaging presentations on topics such as nutrition, exercise, and stress management.
  • Supported the development of culturally-sensitive health education programs, addressing the unique needs of diverse communities.
  • Conducted research on current trends in public health, informing curriculum development and best practices implementation.
  • Utilized evidence-based teaching methods to effectively engage adult learners in meaningful discussions around personal wellness goals.

Emergency Medical Technician

AMR/ Pro-Transport-1
12.2008 - 10.2011
  • Enhanced patient care by efficiently assessing and addressing medical emergencies in high-pressure situations.
  • Improved patient outcomes by administering appropriate treatments based on thorough assessments of vital signs, physical conditions, and medical histories.
  • Maintained levelheadedness and efficiency in high-pressure situations, effectively prioritizing tasks to save lives and provide medical care.
  • Increased team efficiency by collaborating with paramedics, firefighters, and other emergency personnel to provide seamless emergency care to patients.

Education

Masters in Health Ed & Therapeutic Nutrition -

John F. Kennedy University
01.2015

Bachelors in Pre-Medicine & Philosophy -

Seattle University
01.2008

Health Coaching Certification -

Health Coach Institute
01.2020

UX Design & Research Immersive -

General Assembly
01.2015

Emergency Medical Technician Certification -

Lake Washington Technical College
01.2008

Skills

  • Quantitative & Qualitative Research
  • User Experience Testing
  • Behavioral Analysis
  • Survey Design
  • Usability Testing & Task Analysis
  • Stakeholder Management
  • Information Architecture
  • Ethnographic Research
  • Agile Methodologies
  • Technical Writing
  • Data Visualization
  • Journey Mapping
  • Persona Development
  • User Interviews
  • Wireframing & Prototype Design
  • User Data Collection & Analysis

Timeline

Lead User Experience Researcher

Patina Health
12.2021 - Current

Lead UX Researcher

Castlight Health
01.2018 - 12.2021

User Experience Researcher

Google
03.2016 - 12.2018

Health Education Intern

International Rescue Committee
01.2015 - 07.2015

Emergency Medical Technician

AMR/ Pro-Transport-1
12.2008 - 10.2011

Masters in Health Ed & Therapeutic Nutrition -

John F. Kennedy University

Bachelors in Pre-Medicine & Philosophy -

Seattle University

Health Coaching Certification -

Health Coach Institute

UX Design & Research Immersive -

General Assembly

Emergency Medical Technician Certification -

Lake Washington Technical College
Annie Maas