Annie Miller

• Manage national esports partnership, serving as primary point of contact between client and vendor to ensure alignment on deliverables and KPIs.
• Spearhead athlete NIL vetting process, conducting due diligence to identify athletes aligned with brand values and compliance requirements.
• Own end-to-end account management, identifying expansion opportunities and optimizing partnership value.
• Lead athlete selection and evaluation strategy for NIL portfolio, establishing vetting criteria and presenting recommendations to leadership.
• Coordinate vendor relationships, negotiating terms and managing performance metrics to maximize partnership efficiency.

• Create and oversee sponsorship packages for Army National Guard across TV, digital, social, audio, and on-site activations.
• Lead Esports campaigns and NIL initiatives, serving as a client contact across internal teams and agency partners.
• Participate in client planning sessions, shaping strategies and interpreting insights to guide creative efforts.
• Draft creative briefs, performance reports, and client presentations while ensuring deliverables stay on budget and timeline.

• Work with account leads to execute PR plans that align with clients’ goals.
• Identify new opportunities to have clients placed in trade and business publications relevant to their industry and target audiences.
• Develop written media materials including media briefs, talking points, pitches, speaker submissions, contributed content briefs, social media content, and other media-related content for reporters and clients.
• Actively manage agency database containing editors, reporters, analysts and other media influencers who cover our clients’ industries.
• Develop regular PR reports to show progress and results against media campaigns and overall strategy.

• Manage and maintain media lists to ensure accurate and up-to-date information for media outreach.
• Support the creation of press releases, media pitches, and other communication materials to communicate key messages effectively to target audiences.
• Conduct daily AM monitoring reports, identifying current and potential crisis-related issues involving the client, its competitors or general landscape.
• Compile backgrounders for future visibility opportunities relating to awards, events and podcasts, supporting counselors with recommendations and client notes.
• Wrote social media copy for employees, C-suite level executives and thought leaders to increase brand awareness, visibility and engagement with audiences.

• Assist in the development and execution of strategic PR campaigns to enhance brand visibility and reputation.
• Conduct thorough market research and media monitoring to identify trends and opportunities for client engagement.
• Draft compelling press releases, media pitches, and other communication materials, resulting in increased media coverage.
• Support event planning and coordination for client initiatives, ensuring seamless execution and optimal media attendance.

• Produce a variety of advertising pieces to promote a full range of sports properties.
• Actively participate in brainstorming sessions and team meetings, sharing innovative ideas and contributing to the overall marketing strategy of ESPN.
• Finalize and traffic spots for TV, radio and social media tune-in-based marketing campaigns.
• Produce live-action shoots.
• Collaborate with cross-functional teams, including designers, writers, and videographers, to produce high-quality marketing materials within established deadlines.