ANNIKA WAFFENSCHMIDT
Tallahassee,FL
Summary
My unique work experiences in the sales industry have molded me into a best-in-class sales professional. I'm an action-oriented individual, data-driven, and a leader of people. I manage and measure frequently to ensure sales objectives and long-term growth is executed. I possess a strong drive for results and actively seek out development opportunities for continuous improvement. These skills, among others, have enabled me to excel in each role I've held and experience rapid growth and promotions. I'm seeking the sales district leader position to elevate strategic data analysis skills as well as lead and win with purpose long-term within the company.
Overview
3
3
years of professional experience
Work History
Market Development Representative
Sazerac Company
Tallahassee, FL
03.2023 - Current
- Expanded Sazerac brand visibility and market share by optimizing product placement and leveraging strategic account management techniques.
- Monitored agreed-upon KPI's with key customers, wholesalers, and internal teams.
- Successfully selected to lead two Fireball On-premise Test Markets increasing Fireball sales 14.9%.
- Award recipient of Sazerac's SPOT Awards for demonstrating Action Oriented, Drive for Results, and Planning.
- Results: Increased premium brand growth by +27.8% or +2,300 cases across my territory.
Sales Associate
Bernhardt Furniture Company
High Point, NC
10.2022 - 10.2022
- Created quotes up to $120,000 using advanced technology tools to support customer inquiries and enhance product knowledge.
- Fostered customer relationships through friendly and professional dialogue, effectively identifying needs and ensuring satisfaction.
- Supported Sales Representative in strategic planning and execution to optimize customer service and sales operations.
- Led customers through 80,000 sq. ft. of showroom and answered product questions with up-to-date knowledge of sales and promotions.
- Results: Increased purchase amounts by +$45,000 by cross-selling similar products.
Front Desk Customer Service Representative
Bernhardt Furniture Company
High Point, NC
05.2021 - 09.2022
- Completed check-in procedures for over 300 customers daily using computerized methods to expedite processes.
- Led communication with over 50 team members to enhance team goals and operating procedures.
- Exhibited high positivity and professionalism when dealing with issues and complaints.
- Trained +3 Front Desk Customer Service Representatives
- Results: Successfully led front desk procedures smoothly and timely, increasing customer and team member satisfaction.
Education
Master of Arts - Communication and Business Leadership
High Point University
High Point, NC05-2025
B.S.B.A. - Business Administration and Management
High Point University
High Point, NC12.2022
Skills
- Proficient in Power BI
- Expert in iDig/KARMA
- Microsoft Office Specialist
- Bilingual
- Client relationship management
- Distributor relationship management
- Data-driven decision-making
- Sales Forecasting
Timeline
Market Development Representative
Sazerac Company
03.2023 - Current
Sales Associate
Bernhardt Furniture Company
10.2022 - 10.2022
Front Desk Customer Service Representative
Bernhardt Furniture Company
05.2021 - 09.2022
Master of Arts - Communication and Business Leadership
High Point University
B.S.B.A. - Business Administration and Management
High Point University
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