Ansanta Newton

Leads and develops demand generation strategy to deliver “next best actions” to support targeted pipeline coverage and revenue for the business.

Spearheaded monthly demo webinar program for security products generating 50+ new client interest per webinar.

• Collaborates cross-functionally with sales, product marketing, field marketing, product management, and digital teams to acquire new client acquisition across QRadar Suite security products.
• Researches and understands market landscape, business objectives, target personas, key use cases and product offers to make data driven decisions.
• Achieves higher email response rates, 25% higher conversion rates, and translates business objectives into actionable marketing outcomes across funnel.
• Manages omnichannel digital journey for key audiences, including but not limited to: organic search, paid search, web, email, webinars, analyst reports, in alignment with go-to-market strategic business objectives.

Tools: Jira, Salesforce, Adobe Marketo, Marketing Analytics, Trello, Slack, Google Analytics, Microsoft Suite, Ruby, Sales Cloud, Tableau,

Produced a global campaign to drive adoption of new business process and awareness of internal marketing hub resulting in 105% increase in business efficiency.

Awarded 'rookie of the year ' for driving business results.

Managed & Trained 16+ TA professionals globally to increase localization and adoption of hub.

• Over achieved business objectives by 15% with implementing data-driven, integrated marketing and learning strategies.
• Up-skilled TA professionals by creating learning journeys, across domains and identifying opportunities to evolve strategies.
• Implemented 5 new methods to increase brand awareness in email campaigns, resulting in 58% open rate.
• Restructured employer branding campaigns to increase ROI by 30% based on results, and KPIs.

Tools: Trello, Slack, Papirfly, Photoshop, Adobe, Asana, Hubspot,Mural

Accomplished 5 star ratings while attending IBM's illustrious Global Sales School program.

• Penetrated 200+ MQLs to drive from opportunity identification to deal closure measured in transactional revenue for IBM security SaaS offerings. *Individually generated over 100k in Win Revenue Q4,FY21*
• Executed on outbound calling, emailing, and customer success strategies for Identity Access Management, Endpoint Detection, Security Orchestration Automation Response, Unified Endpoint Management, etc.
• Collaborated with marketing stakeholders for ongoing lead nurturing, marketing automation, and email campaign optimization resulting in 55% ROI.
• Applied entrepreneurial mindset to present product value proposition and negotiation skills to decision makers.

Tools: Salesforce, Sales Loft, Slack, PowerPoint, Excel, Zoom Info, Sigma, Tableau, Live Chat, Seismic

Recognized as top performer every quarter for 3+ years, exceeding over 115% of sales quota by using sales, marketing, negotiation tactics and customer relation skills.

• Boosted revenue by bringing in and cementing relationships with new small business clients and optimizing servicing of existing customer accounts that generated 20k- 100k revenue annually.
• Coached 10+ sales representatives on strategic sales strategies and ideas for 'pilot project' Virtual Business Acquisitions leading to 105% ROI and transition of pilot.
• Coordinated with Account and Delivery teams to develop and implement customer success plans that align with customer's business transformation initiatives.
• Leveraged market data, competitive insights and website analytics to increase client profitability.

Tools: Salesforce, CRM, Excel

Created marketing collateral such as email funnels, email campaigns, landing pages, social media content, copy-writing, ads, and websites increasing over 100 businesses brand awareness and producing 85% ROI.

• Utilized market trends and audience segmentation statistics to increase content performance by 75%
• Increased website traffic by 35% by developing and executing integrated multi-channel marketing strategies to increase brand awareness and generate leads.
• Managed 20k advertising budget and identified data trends where there were inefficiencies to save company 3k monthly spend.

Tools: Shopify, Wix, Mail Chimp,Later,Facebook Ads Manager, Cap Cut, Motion Leap, Canva, Adobe Express,