ANSHULA ARORA
New Hope
Summary
I am a Technical Product Owner and hybrid BA/PM with 18 years of experience leading the delivery of software applications, system integrations, and automation tools. I focus on analyzing business needs, proposing scalable solutions, and replacing slow, manual operations with automated data flows across the company. What sets me apart is my ability to combine product direction with hands-on technical contribution—frequently wearing multiple hats to handle Salesforce admin configurations, execute system testing, and adopt org approved AI tools that speed up team delivery.
- Salesforce & Core Integrations: Drive initiatives to connect core Salesforce CRM applications with MuleSoft, HubSpot, and Slack.
- AI & Process Automation: Lead projects that use AWS AI models to eliminate manual data entry, design central knowledge bases using RAG models, and spearhead the adoption of tools like Cursor, GitHub Copilot, Copado, and LLMs (ChatGPT, Gemini, Claude) to accelerate productivity.
Overview
19
19
years of professional experience
Work History
Sr. Technical Product Owner/Project Manager
FOX Corporation
New York, NY
01.2022 - Current
- AI-Driven Customer Onboarding: Worked on an automation capability that extracts data from incoming customer emails to automatically create opportunities in the CRM, replacing slow manual data entry.
- Central Knowledge Strategy: Led the discovery and feasibility study for a central knowledge base using a RAG model, securely connecting information across Google Drive, Box, Outlook, Slack, and GitHub.
- Process Automation: Streamlined sales operations by automating opportunity stage updates based on pre-sales records, ensuring the sales pipeline updates instantly without human intervention.
- Data Integration: Directed the automated syncing of delivery revenue data from the corporate data warehouse straight into the ad sales application, eliminating the need for teams to manually upload files.
- Team Velocity Optimization: Modernized the software delivery process by equipping engineering and QA teams with tools like Cursor, GitHub Copilot, successfully increasing overall testing and release speed and quality.
- HubSpot & Salesforce Integration: Built a bidirectional sync to automate the handoff between marketing and sales team; automatically pushes ready-to-pitch contacts into Salesforce as leads and booked revenue numbers write back to HubSpot upon closing a deal, giving the marketing team full visibility into closed-won dollars.
- Served as the Product Owner for the Ad Sales Pitch CRM application, proposed scalable and flexible solutions based on how sales teams pitch and negotiate deals with advertisers, backed up with hands-on technical contribution, picking up tasks as a Salesforce administrator, executing testing, and started learning use of developer tools like Cursor.
- Heavily involved in building MuleSoft integrations to connect the CRM with master customer data sources upstream, as well as downstream order management, trafficking, and billing systems, ensuring smooth, automated data flow across the company.
- Helped with Tableau dashboards for both Account Executives and Leadership.
- Slack - CRM integration: our business are heavy slack users and we implemented approval workflows and request notifications directly into chat channels, stalled deals with automated 15-day dormancy alerts, and created dashboard where users can view and edit records directly using list views.
Tech Project Manager
Akube Inc
New York, NY
01.2022 - 01.2022
- Directed a cross-functional squad of technical Business Analysts and QA specialists, driving daily Agile syncs, task delegation, and roadmap tracking aligned with target metrics.
- Produced end-to-end business requirements (BRD) and precise functional specifications mapping high-level business goals into actionable system configurations.
- Designed and executed manual/automated testing criteria, leading user acceptance verification (UAT) phases directly alongside business champions to guarantee delivery quality.
Tech Project Manager / Senior Business Analyst
LTI
New York, NY
01.2020 - 01.2021
- Oversaw software development lifecycles (SDLC) for key digital solutions, executing continuous updates to project charters, scope definitions, and deployment timetables.
- Communicated technical risks, system dependencies, and deployment roadmaps clearly to cross-functional steering groups and executive stakeholders.
Project Manager / Senior Business Analyst
Johnson Controls
Milwaukee, WI
01.2018 - 01.2020
- Partnered closely with product management and regional operations to distill business opportunities into robust technical criteria, driving development from engineering through live deployment.
- Coordinated multi-disciplinary software engineering frameworks across complex, matrixed backend integrations to meet target release milestones.
Senior Business Analyst
FedEx
Dallas, TX
01.2015 - 01.2018
- Identified, logged, and mapped systemic operational inefficiencies, authoring structural logic enhancements to existing logistics and data operations.
- Guided comprehensive change management processes post-deployment, tracking system satisfaction and diagnosing early-stage release anomalies.
Senior Business Analyst
Guardian Life Insurance
New York, NY
01.2014 - 01.2015
- Partnered directly with Salesforce.com implementation consultants to configure core customer workflow environments mapping to business structures.
- Authored detailed user stories, functional criteria, and acceptance scripts within custom repository platforms (PFORCE).
Senior Business Analyst
Cars.com
Chicago, IL
01.2013 - 01.2014
- Designed, configured, and deployed custom Salesforce objects, complex validation rules, multi-stage approval processes, and dynamic data structures.
- Executed legacy data mapping migrations to native CRM fields, optimizing security permission models, user profiles, and executive dashboard matrices.
Business Analyst
Aon Hewitt
Delhi, India
01.2007 - 01.2013
- Analyzed business trends, open backlogs, and transactional operational metrics to build advanced forecasting views for regional commercial teams.
- Created comprehensive data visualizations and performance KPIs to trace root causes behind systemic operational variations.
Education
Masters of Computer Application (MCA) -
John College
Bangalore01.2003
Bachelor of Computer Applications (BCA) - undefined
Guru Nanak Girls College
India01.2000
Skills
- Teamwork
- Teamwork and collaboration
- Problem-solving
- Time management
Timeline
Sr. Technical Product Owner/Project Manager
FOX Corporation
01.2022 - Current
Tech Project Manager
Akube Inc
01.2022 - 01.2022
Tech Project Manager / Senior Business Analyst
LTI
01.2020 - 01.2021
Project Manager / Senior Business Analyst
Johnson Controls
01.2018 - 01.2020
Senior Business Analyst
FedEx
01.2015 - 01.2018
Senior Business Analyst
Guardian Life Insurance
01.2014 - 01.2015
Senior Business Analyst
Cars.com
01.2013 - 01.2014
Business Analyst
Aon Hewitt
01.2007 - 01.2013
Bachelor of Computer Applications (BCA) - undefined
Guru Nanak Girls College
Masters of Computer Application (MCA) -
John College