Ansu Gyeabour
Louisville,KY
Summary
A result-oriented Sales and Marketing Professional with 16 years working experience in the insurance and financial industry. Multitasking professional with exceptional composure and poise. Expert in Sales Leadership, New Business Development, Sales and Marketing Planning, Recruitment, Training and Coaching, Communication and Business Analytics.
Overview
14
14
years of professional experience
1
1
Certification
Work History
AGENCY MARKETING MANAGER
AMERICAN NATIONAL INSURANCE COMPANY
01.2018 - Current
- Spearheaded the recruitment, training, and mentorship of 10+ sales and marketing personnel; coached team on techniques to sell Insurance products to target customers, achieving a 30% increase in sales and a 28% increase in customer retention rate
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
MARKETING MANAGER
TRANSAMERICAN INSURANCE AGENCY NETWORK
04.2016 - 12.2017
- Developed and implemented a customer service training program for 15+ team members, improving customer satisfaction by 35% and decreasing negative feedback by 40%
- Reviewed insurance inquiries, working effectively to accommodate various requests to build agency's reputation as a service provider
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
RELATIONSHIP MANAGER
SWANSTAFF HEALTHCARE RECRUITMENT
11.2013 - 12.2015
- Built long-term relationships with lucrative Healthcare clients by utilizing active listening, effective communication, and dynamic interpersonal skills
- Initiated new marketing and promotional campaign, selling out achievement stories in the media, that led to increased sales by 40% within 3 months since the campaign has been launched
- Spearheaded contract negotiations and supervised sales performances in 5 local branches with a 21% increase in profit in the first year
BRANCH MANAGER
METROPOL ITAN LIFE INSURANCE
08.2009 - 02.2013
- RESPONSIBILITIES
- Generated financial and operational reports to assist management with business strategy.
- Interviewed and hired talented individuals with top-level strengths, improving organizational talent, and skill set.
- Provide guidance and advice to management on developing, implementing, and revising insurance programs and policies and resolving financial and legal issues
- Launched new training program to boost employee skills and staff retention rate.
- Boosted sales and customer loyalty through incentive programs.
Education
Master of Science - Business Analytics
University of Louisville
Louisville, KY07.2022
Master of Business Administration (MBA) - International Marketing
Anglia Ruskin University
Cambridge - England02.2015
Bachelor of Science - Marketing
University of Education
Ghana09.2011
Skills
- Sales Leadership and Strategies
- Market Analysis
- Business Development
- Customer Relationship Management
- Insurance Product Knowledge
- Microsoft Excel
- Campaign Management
- Brand-Building Strategies
- Team Leadership
- Microsoft PowerPoint
- Verbal and Written Communication
- Risk Management
Certification
- Media Math Programmatic Certified - 2022 MediaMath Academy
- SAS Certified - 2022 SAS-University of Louisville Joint Certificate in Data Analytics
- Advanced Google Analytics Certified - 2021 Google
- Licensed insurance producer in Life, Health, Property and Casualty - 2015 Kentucky Department of Insurance
Additional Information
- HONORS & AWARDS: Prestigious Blue Vase Award 2018 : American National Insurance Career Club Award 2018, 2019, 2020 and 2021:
Timeline
AGENCY MARKETING MANAGER
AMERICAN NATIONAL INSURANCE COMPANY
01.2018 - Current
MARKETING MANAGER
TRANSAMERICAN INSURANCE AGENCY NETWORK
04.2016 - 12.2017
RELATIONSHIP MANAGER
SWANSTAFF HEALTHCARE RECRUITMENT
11.2013 - 12.2015
BRANCH MANAGER
METROPOL ITAN LIFE INSURANCE
08.2009 - 02.2013
Master of Science - Business Analytics
University of Louisville
Master of Business Administration (MBA) - International Marketing
Anglia Ruskin University
Bachelor of Science - Marketing
University of Education