Erica Totten

• Onboarded and trained 400+ new agencies, creating customized live and video training materials to enhance their performance. Regularly checked in with agencies to increase retention rates by implementing personalized marketing strategies.
• Partnered with Agency Owners from 350+ Brightway agencies to create and execute location-specific marketing plans targeting diverse audiences. Employed various strategies including digital, social media, traditional methods, as well as referrals.
• Played a crucial role in the company’s rebrand (2024) by collaborating with the creative team to revamp brand identity, incorporating logo redesign, updated visual assets, refreshed messaging, and new marketing collateral.
• Led planning and execution of Brightway's annual Sales Kick-off Conference, hosting 500 agents and 50+ carrier sponsors.
• Spearheaded the development and launch of an innovative online merchandise and print store for Brightway agents, ensuring easy access to branded materials and promotional items.

• Drove a 22% increase in marketing qualified leads (MQLs) for the Software department, a 30% increase for the Consulting department, and a 340% increase for the Training department through implementation of multi-dimensional marketing tactics.
• Enhanced visibility for over 100 partners through the launch of a partner program featuring guest blogs and webinars
• Delivered high-impact webinars on a weekly basis, engaging a global audience of 500-1000 participants.
• Maximized performance of Google AdWords campaigns by conducting thorough keyword and competitor analysis, closely monitoring budget allocation and ensuring efficient tracking of campaign progress.

• Supported executive marketing team to diversify and expand client base through relationship building at conferences and events.
• Researched and compiled detailed business profiles to identify sales leads, focusing on client demographics, market positioning, growth projections and competitive landscape.
• Collaborated with creative, digital and strategy teams to create custom sales proposals for maximizing marketing budgets and promoting growth.

• Increased Humana's Medicare enrollment by 20% from 2014-2015 through the successful execution of enrollment campaigns that utilized both traditional and non-traditional media channels and in-person promotional events.
• Analyzed Annual Enrollment Period campaign results to inform future marketing strategies and objectives across Humana's regional markets.

Key Achievements:

• Awarded 3rd Quarter Outstanding Team Member (2014)
• Received 4th Quarter Effort and Achievement award (2014) for leading the Cost-Share Program, enabling co-branded advertising with 100+ healthcare provider partners

• Facilitated billing inquiries, managed order inquiries, provided technical assistance and guided users through Sproutloud's online marketing platform
• Leveraged ZenDesk for efficient client concern resolution, resulting in a 99% satisfaction rating that exceeded the industry average of 80%.