Anthony Bacala III
Prairieville,LA
Summary
Strategic partnership leader with over ten years of experience building impactful relationships within technology ecosystems. Expert in translating innovation into partnerships that drive engagement and investment. Collaborates effectively with executive leadership and cross-functional teams to create initiatives that enhance industry alignment and visibility, with a background in utilities, infrastructure, sports, entertainment, and national brand collaborations.
Overview
12
12
years of professional experience
Work History
Head of Marketing
Tempest Management Services
Covington, Louisiana
12.2023 - Current
- Developed and executed enterprise-wide marketing strategy for multi-company technology organization supporting utility emergency response operations.
- Led brand engagement initiatives across five operating companies in utility and infrastructure sector.
- Spearheaded recognition initiatives with Entergy, earning Tempest the 2024 Premier Supplier Storm Response Award.
- Launched four digital platforms, enhancing stakeholder visibility and partner communication.
- Collaborated with executive leadership to strengthen corporate relationships and align initiatives with industry stakeholders.
- Developed corporate engagement strategies, reinforcing partnerships with major industry players like Entergy.
- Coordinated messaging strategies and partner engagement initiatives across multiple operating companies.
- Collaborated with operations and safety leaders to create narratives that bolstered industry credibility.
Marketing Manager – Strategic Initiatives & Partnerships
DICK’S Sporting Goods
02.2023 - 09.2023
- Directed strategic initiatives and partnerships that elevated immersive digital engagement for major sporting goods retailer.
- Executed first-ever retail integration in NBA 2K franchise history across fan platforms Roblox and NBA 2K, enhancing player experience.
- Managed collaborations with global brand partners, including Nike and WNBA, driving increased audience engagement.
- Delivered over 140 million campaign impressions and 4.8 million digital store visits, expanding digital reach.
- Coordinated cross-functional teams in product marketing and communications to align initiatives with brand strategy.
Director of Marketing & Partner Success
FunLabz
01.2020 - 02.2023
- Established strategic partnerships with creators of technology platforms and intellectual property stakeholders, driving successful launches of immersive digital experiences.
- Spearheaded partner engagement and strategic growth initiatives for technology studio, enhancing visibility in immersive digital platforms and web3 ecosystems.
- Boosted user engagement across partner initiatives by over 145%, enhancing cross-platform adoption and community participation.
- Directed brand partners in development and launch of innovative digital initiatives, positioning them effectively within emerging technology ecosystems.
- Positioned organization as a trusted partner for companies navigating new engagement models in immersive digital environments.
Education
Bachelor of Arts - Business, History, English
Louisiana State University
Baton Rouge, LA05-2010
Skills
- Engagement strategy
- Brand management
- Communications planning
- Positioning strategies
- Storytelling
- Growth strategies
- Strategic initiatives
- Partnership development
- Stakeholder collaboration
- Cross-functional leadership
- Relationship management
- Industry collaboration
- Program development
- Advisory services
- Leadership alignment
- Engagement initiatives
- Communication skills
- Narrative development
Strategic Partnerships Industry Collaboration
- Entergy
- Nike
- DICK’S Sporting Goods
- NBA 2K
- Roblox
Recognition
2024 Premier Supplier Storm Response Award, Entergy
Certification
- HubSpot Inbound Marketing Certification
- FAA Part 107 Certified Commercial Drone Pilot
Industry Partnership Experience
- Utilities & Infrastructure
- Strategic engagement with utility partners including Entergy and regional infrastructure stakeholders.
- Corporate Brand Partnerships
- Collaborations with major national brands including Nike, DICK’S Sporting Goods, and NBA 2K.
- Technology & Innovation Ecosystems
- Experience working within emerging digital platforms including Roblox and immersive environments.
- Regional Infrastructure & Emergency Response
- Industry collaboration supporting critical infrastructure and storm response operations.
- Cross-Sector Collaboration
- Experience connecting corporate partners, operational teams, and public-facing initiatives.
Strategic Strengths
- Industry Partnerships & Corporate Engagement
- Corporate partnership development and relationship management
- Executive stakeholder collaboration
- Industry engagement strategy and ecosystem development
- Corporate recognition and strategic engagement initiatives
- Strategic Initiatives & Organizational Growth
- Cross-functional leadership and program development
- Organizational storytelling and reputation building
- Strategic initiatives supporting industry collaboration and growth
- Executive advisory and leadership alignment
- Communication & Market Engagement
- Executive communication and narrative development
- Public recognition and industry positioning
- Strategic communications and partner engagement platforms
- Media, brand, and reputation management
Accomplishments
Entergy Premier Supplier - Storm Response Award
Timeline
Head of Marketing
Tempest Management Services
12.2023 - Current
Marketing Manager – Strategic Initiatives & Partnerships
DICK’S Sporting Goods
02.2023 - 09.2023
Director of Marketing & Partner Success
FunLabz
01.2020 - 02.2023
Bachelor of Arts - Business, History, English
Louisiana State University