Anthony Parker

I was recruited to join Lakeshore Recycling Systems (LRS), the fifth-largest independent provider of waste and recycling services in the United States, during a period of continued growth and opportunity. LRS is known for delivering sustainable, innovative waste management solutions, and the role aligned with my focus on scaling organizations through disciplined execution, people development, and performance-driven leadership.

In my role, I lead acquisition, retention, and construction-focused sales teams, with responsibility for driving market share expansion while elevating the customer experience. By establishing clear operating rhythms, coaching teams, and reinforcing accountability, we have increased customer growth by 15% and improved retention by 20%, creating momentum across both new business and existing accounts.

• Closed $2.5M in new business within 10 months, with a $25M pipeline to close, enhancing regional growth.
• Implemented sales strategies to increase customer retention, achieving measurable results within 6 months.
• Analyzed market trends to optimize sales tactics, leading to significant customer retention improvements.

• Directed US sales activities, driving a $30M+ strategy, boosting CRM sales by 27% during the pandemic by optimizing sales pipelines and reducing lead conversion time.
• Established C-level relationships with major companies across North America, achieving measurable annual revenue growth and increasing close rates.
• Analyzed sales metrics to create targeted strategies, growing revenue by 22% through collaboration with key partners and strategic planning.

• Directed the US sales team, growing the pipeline from $0 to $1.2M in net revenue within three months by implementing strategic sales initiatives.
• Increased client acquisition by 40% through tailored national sales strategies, enhancing market presence and customer base.
• Collaborated with clients to achieve landfill-free goals, driving significant environmental impact and operational efficiency.

• Managed $90M+ North American sales, boosting market share via direct and partner channels, demonstrating a deep understanding of market dynamics.
• Secured $1.5M in 45 days through strategic sales initiatives, expanding market presence and showcasing strong negotiation skills.
• Fostered relationships with key stakeholders, driving new business opportunities and leveraging relationship-building skills.

• Managed regional sales for Technical Products, Equipment Dealers, and Go-To-Parts across North America, achieving monthly revenue record exceeding $1M.
• Expanded Go-To-Parts market in the Midwest and Canada, generating over $2.5M in sales by leveraging strong negotiation and relationship-building skills.
• Received CEO Circle Award for top performance as Regional Sales Manager, demonstrating a deep understanding of market dynamics.

• Managed international and domestic trading of recyclable commodities, achieving top 5% performance from 2008-2013, demonstrating a deep understanding of market dynamics.
• Oversaw sales and leases of waste equipment worth $7K-$200K+ across Western and Midwest regions, showcasing strong negotiation and relationship-building skills.
• Supervised ten plant operators, coordinating shipments for over 80,000 tons of recyclable waste bales, achieving 130% of quota in 2008, 120% in 2007, and 100% in 2006.

• Managed and expanded partnerships with NFL doctors, college trainers, and elite athletes, enhancing brand trust and achieving a 20% increase in regional market share.
• Oversaw strategic sales plans, significantly improving sales and market presence in western and southern regions through targeted efforts.
• Collaborated with leadership and engineering to launch knee and leg braces, driving product success and strengthening market position.

• Contributed to NFC Conference Championship win by defending against top wide receivers, demonstrating strategic planning and execution.
• Collaborated with hall-of-famers and MVPs, enhancing team performance and morale, showcasing strong relationship-building skills.
• Led and mentored younger players, fostering a supportive and collaborative team environment, highlighting leadership and coaching abilities.