Anthony Peluso
New Castle,PA
Summary
Digital media professional with strong background in creating impactful campaigns and driving online engagement. Skilled in all facets of digital media production, content creation, social media strategy, and data analytics. Known for effective team collaboration and adaptability in dynamic environments. Consistently focused on achieving targeted results through innovative digital solutions.
Overview
8
8
years of professional experience
Work History
Digital Media Specialist
Freelance
07.2018 - Current
- Versatile digital media specialist comfortable working with photography, videography, graphic design, and web design
- Familiar and proficient with Adobe CS (Photoshop, Illustrator, Premiere Pro, Lightroom, After Effects, Audition)
- Partnered with small businesses to create and execute tailored digital strategies, boosting brand visibility, content creation, customer engagement, and revenue
- Designed, launched, and maintained user-friendly WordPress websites, managing up to 10 websites at one time
- Developed cohesive brand strategies, comprising logo creation, graphic design, and messaging, positioning clients as leaders in their markets
- Crafted and oversaw social media campaigns that collectively reached millions of people locally and globally, driving significant increases in online traffic and engagement
- Crafted high-quality copywriting and blog content, establishing clients as thought leaders and driving audience engagement
- Consistently exceeded client expectations, resulting in long-term partnerships and a strong reputation for providing measurable results
Co-Founder | Executive Producer | Podcast Editor
Banda Entertainment
11.2022 - 10.2024
- Co-hosted and produced a comedy podcast, overseeing all aspects of production, comprising content development, recording, and editing
- Developed, produced, and distributed short-form video content optimized for various platforms, reaching nearly5 million viewers in2024
- Planned and hosted live comedy shows, boosting brand visibility and improving audience engagement
- Led the creation and execution of new entertainment projects, including sketch comedy, short films, and YouTube series, expanding audience reach
Lead Photo Editor
Dominant Productions LLC
02.2020 - 05.2022
- Enhanced visual appeal for luxury real estate listings, helping properties valued at $1 million+ stand out in competitive markets and attract high-value buyers
- Implemented efficient editing workflows that reduced turnaround times, enabling consistent on-time delivery of polished, market-ready images
- Played a key role in increasing client satisfaction and retention by delivering consistently superior visuals that met and exceeded expectations
- Partnered directly with the business owner to refine editing strategies and ensure alignment with client goals, contributing to an uptick in repeat business and referrals
Manager/Cook/Digital Marketer
Pizza Man's Pizza
08.2016 - 02.2020
- Tasked with reinventing and revitalizing the grill side of an already successful pizza operation, starting with simple food presentation and streamlining workflow
- Designed and managed a new website and spearheaded a targeted social media strategy "something for the whole family", positioning the restaurant as the only location in town with diverse dining preferences and the ability to deliver (before DoorDash became popular) for dinner customers
- Emphasized posting appetizing pictures on social media and sharing posts to local community pages to appeal to lunch customers
- Hands-on experience as a prep and line cook across all kitchen stations, including grill, fryers, pizza oven, and salads
- Played a key role in menu design and optimization, enhancing the appeal and profitability of offerings
- Managed and trained staff to ensure smooth, efficient operations, fostering a collaborative and high-performing team environment
- Achieved remarkable growth on the grill side of the business for lunch and dinner, with customer traffic and order volume increasing by approximately500% over three and a half years
Education
Diploma -
New Castle Senior High School
New Castle, PA06.2006
Skills
- Multimedia Production
- Videography
- Graphic Design
- Photography
- Audio Engineering
- WordPress
- Social Media Content Marketing
- Short-form Video
- Adobe Creative Suite
- Video and Audio Podcast Production
Timeline
Co-Founder | Executive Producer | Podcast Editor
Banda Entertainment
11.2022 - 10.2024
Lead Photo Editor
Dominant Productions LLC
02.2020 - 05.2022
Digital Media Specialist
Freelance
07.2018 - Current
Manager/Cook/Digital Marketer
Pizza Man's Pizza
08.2016 - 02.2020
Diploma -
New Castle Senior High School
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