ANTHONY RUFFIN
Laurel,MD
Summary
A senior-level strategic/organizational communicator with more than 15-years of experience in media, government relations and community engagement. Adept at developing internal and external communications tools that achieve or exceed targeted goals.
Overview
24
24
years of professional experience
1
1
Certification
Work History
External Affairs Manager
Pepco
District of Columbia
06.2020 - Current
- Promoted after 3 1/2 years from Senior External Affairs Specialist to External Affairs Manager; currently serves as primary external stakeholder relationship manager of 20 municipalities in Prince George’s County
- Interactions include both mitigation efforts and proactive advocacy of company policies, procedures and civic/business association engagements (Key Results: Received written and verbal support from key municipal leaders in successful 2018 Pepco Maryland Rate Case filing)
- Gained strong leadership skills by managing projects from start to finish.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging communications situations.
Senior External Affairs Specialist
Pepco
District of Columbia
08.2016 - 05.2020
Senior Strategic Planning Manager
Pepco
District of Columbia
01.2010 - 07.2016
Contract Senior Writer (Corporate Communications Dept.)
Pepco
District of Columbia
10.2008 - 12.2009
Communications Officer
CITY OF ROCKVILLE
Rockville, MD
01.2007 - 01.2008
- Responded to requests for information from media.
- Prepared or delivered speeches to further public relations objectives.
- Partnered with creative teams to produce design concepts for campaigns that effectively communicated key messages.
- Led crisis communications and media relations activities in response to challenging situations.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
Communications Manager
ANNE ARUNDEL COUNTY PUBLIC SCHOOLS
Annapolis, MD
01.2003 - 01.2007
- Created and optimized promotional publications and related materials.
- Designed and edited promotional publications.
- Created content for various media including press releases, website copy, newsletters, brochures, and email campaigns.
- Led communications department with four employees, delivering consistent job training to improve skills.
- Organized promotional activities such as press conferences, interviews with key stakeholders, and special events.
- Developed communications strategies to drive forward progress in public relations.
- Taught in-house employees strategies for successful internal and external communications.
Supervisor of Internal Communications
PRINCE GEORGE’S COUNTY PUBLIC SCHOOLS
Upper Marlboro, MD
01.2000 - 01.2003
- Analyzed key performance indicators to identify effective strategies.
- Developed and implemented operational policies and procedures to ensure efficiency and accuracy of workflows.
- Participated in conferences related to industry trends or organizational developments.
- Coached staff members to develop long-term career goals.
- Utilized document management system to organize company files, keeping up-to-date and easily accessible data.
Education
M.A. - Public Communication
THE AMERICAN UNIVERSITY
District Of ColumbiaB.A. - Journalism
THE GEORGE WASHINGTON UNIVERSITY
District Of ColumbiaSkills
- Project Management
- Verbal and Written Communication
- Complex Problem-Solving
- Policy Implementation
- Media Training
Career Achievements
- As an External Affairs leader, I mitigated key Prince George’s County, MD electric vehicle-related legislation within the Prince George’s County Council to reduce an undue financial burden on Pepco’s electric vehicle public charging program during 2022. Pepco serves more than 894,000 electric energy consumers in Maryland and the District of Columbia.
- Wrote and edited more than 30 articles during a one-year period as a contractor for PHI News, Pepco’s employee, four-color magazine. (Key Results: Hired full-time by Pepco Government Affairs)
- Award-winning writer for two daily U.S. newspapers: Syracuse (N.Y.) Post-Standard and Newark (N.J.) Star-Ledger with circulations ranging from 100,000-360,000 daily circulations at their peak
Affiliations
- Vice Chair of the Prince George's Chamber of Commerce
- Former professional mentor to PRSSA at American University
- Member of Kappa Alpha Psi international fraternity
Accomplishments
- 2023 graduate of Leadership Montgomery CORE Program for regional executives
- Recipient of 2001 National School Public Relations Association team award for the creation of the “Superintendent’s Fax” internal document that was distributed weekly to 170 Prince George’s County Public Schools' school-based administrators
Certification
- None
References
References available upon request.
Timeline
External Affairs Manager
Pepco
06.2020 - Current
Senior External Affairs Specialist
Pepco
08.2016 - 05.2020
Senior Strategic Planning Manager
Pepco
01.2010 - 07.2016
Contract Senior Writer (Corporate Communications Dept.)
Pepco
10.2008 - 12.2009
Communications Officer
CITY OF ROCKVILLE
01.2007 - 01.2008
Communications Manager
ANNE ARUNDEL COUNTY PUBLIC SCHOOLS
01.2003 - 01.2007
Supervisor of Internal Communications
PRINCE GEORGE’S COUNTY PUBLIC SCHOOLS
01.2000 - 01.2003
M.A. - Public Communication
THE AMERICAN UNIVERSITY
B.A. - Journalism
THE GEORGE WASHINGTON UNIVERSITY
- None
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