Anthony Rufo
Las Vegas,NV
Summary
Entrepreneur with extensive experience in strategic planning and business development, recognized for founding Powerhouse Aeroponic Farms, LLC. Specializes in innovative product marketing and client relationship management, driving advancements in sustainable food production. Proven ability to lead cross-functional teams to deliver substantial market impact.
Overview
17
17
years of professional experience
Work History
Founder & Strategic Partner
Powerhouse Aeroponic Farms, LLC
Las Vegas, USA
01.2022 - Current
- Pioneered innovative vertical aeroponic farming solutions, revolutionizing sustainable food production in the Greater Las Vegas Valley
- Advocated for 'food as medicine,' establishing a health-centric brand identity and community engagement
- Collaborated with celebrity chefs and restaurateurs to supply premium, nutritionally dense produce, elevating culinary standards and brand prestige
- Designed and developed a high-value, nutritionally dense food subscription service, capturing niche market segments and generating recurring revenue streams
Founder & Business Strategist
Pet Care Technology, LLC
01.2020 - Current
- Crafted comprehensive business plans and strategies for startup launch, emphasizing scalable growth and innovative health solutions for pets
- Led targeted lead generation initiatives, establishing a robust waiting list of committed customers
- Managed financial forecasting, resource allocation, and budgeting to optimize operational efficiency
- Proposed technological solutions addressing critical pet health threats, positioning the company as a leader in pet wellness innovation
Founder & Product Developer
HAPPIE Home, Inc.
01.2016 - Current
- Authored a detailed 400-page patent to protect revolutionary Smart Home of the Future technology
- Developed a prototype of the Smart (Talking) Medicine Cabinet (SMC), designed to prevent medication errors among seniors—saving lives and improving safety
- Orchestrated a strategic funding campaign, successfully raising $1.25M from investors to accelerate product development and commercialization
- Established strategic partnerships with Cleveland Clinic and the Ohio Governor’s Office of Economic Development (GOED)
- Led cross-disciplinary teams in hardware and software development, bringing the SMC prototype from concept to operational reality
Market Development & Customer Engagement Manager
The Virtual Keyring Company
02.2013 - 12.2015
- Spearheaded product marketing campaigns for innovative user ID and password management solutions
- Defined target customer profiles, optimizing messaging and outreach strategies to maximize market penetration
- Managed regional market development initiatives within Nevada to grow user adoption and brand awareness
Branch Manager / Business Development Leader
Castle & Cooke Mortgage
09.2008 - 01.2011
- Launched Nevada’s first branch for Castle & Cooke Mortgage, establishing the brand’s presence and credibility in a competitive market
- Recruited and built a high-performing team of 35 mortgage professionals, fostering a culture of excellence and accountability
- Grew the office from inception to generating over $200 million annually in revenue, making it the largest independent mortgage banking company in Nevada. The 5th largest mortgage operation in Nevada overall
- Developed strategic partnerships and client relationships, securing consistent pipeline growth and market share expansion
Education
Associate’s Degree - Liberal Arts
State University of New York – SUNY at Farmingdale
Financial Accounting and Business Management
New York Institute of Technology
Skills
- Strategic planning and leadership
- Business development and market penetration
- B2B sales and account management
- Sales team building and talent acquisition
- Negotiation and contract closure
- Brand positioning and differentiation
- Client relationship management
- Innovative product marketing
- Investor relations and fundraising
- Entrepreneurial venture development
- Patent writing and technology innovation
- Cross-functional team leadership
Additional Information
Patent Writing & Innovative Technology Development, Strong analytical, negotiation, and interpersonal skills, Passionate about leveraging technological innovation to disrupt markets, Committed to sustainable growth, operational excellence, and strategic alliances
Education Certifications
- State University of New York – SUNY at Farmingdale, Associate’s Degree in Liberal Arts
- New York Institute of Technology, Financial Accounting and Business Management
Core Skills Competencies
- Strategic Planning & Visionary Leadership
- Business Development & Market Penetration
- B2B Sales & Corporate Account Management
- Sales Team Building & Talent Acquisition
- Negotiation & Contract Closure
- Brand Positioning & Market Differentiation
- Client Relationship Management & Retention
- Innovative Product & Technology Marketing
- Investor Relations & Capital Fundraising
- Entrepreneurial Venture Development
- Patent Writing & Technology Inventing
- Cross-Functional Team Leadership
Timeline
Founder & Strategic Partner
Powerhouse Aeroponic Farms, LLC
01.2022 - Current
Founder & Business Strategist
Pet Care Technology, LLC
01.2020 - Current
Founder & Product Developer
HAPPIE Home, Inc.
01.2016 - Current
Market Development & Customer Engagement Manager
The Virtual Keyring Company
02.2013 - 12.2015
Branch Manager / Business Development Leader
Castle & Cooke Mortgage
09.2008 - 01.2011
Associate’s Degree - Liberal Arts
State University of New York – SUNY at Farmingdale
Financial Accounting and Business Management
New York Institute of Technology
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