Summary
Overview
Work History
Education
Skills
Certification
Affiliations
Languages
Timeline
Generic

BRETT BANNON

San Marcos,CA

Summary

Proven leader in medical technology marketing, notably at Enovis, where I spearheaded strategies that achieved breakthrough market growth. Expert in business development and commercialization strategy, I excel in forging strategic partnerships and driving market expansion. My approach combines analytical prowess with a talent for nurturing key relationships, culture management, and ensuring unparalleled commercial success.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Sr. Director of Marketing

Enovis
Carlsbad, CA
11.2022 - Current

Enovis is a medical technology company with a focus in orthopedics.

  • Responsible for Hip, Spine and Upper Extremity Marketing
  • 2024 Marketing Achievement of Excellence Award Winner
  • 2024 Breakthrough Achievement Cross-functional Team Leader
  • Led teams to achieve 4x spine and 2x hip market growth
  • Lead the development of strategic programs and portfolios, from ideation through planning and execution, to drive multiples of market growth
  • Lead strategic adjacencies planning sessions with the Executive Leadership Team
  • Create strategic plans for new business development, including negotiation of partnerships
  • Foster strong relationships with surgeons, internal stakeholders, and the sales organization

Strategic and Commercial Consultant

New Ocean Strategy, LLC
San Diego, CA
04.2020 - 10.2022

New Ocean is a strategic advisory and commercial consultancy focused on medical device and healthcare SaaS strategic commercialization.

  • Track record of identifying and closing high-value partnerships
  • Cultivated strategic relationships with senior-level executives
  • Developed intelligent, effective strategies to succeed in new markets, accelerate sales, and maximize commercial success
  • Guided market segment strategy development and marketing plans for orthopedic, sports medicine, and OR disposable commercialization
  • Provided market insights, competitive trends, and risks for strategic initiatives, and new products

Director of International Sales

Breg.inc
Carlsbad, CA
12.2015 - 09.2019

Breg, Inc. is a sports medicine company that advances patient orthopedic care.

  • Managed sales performance objectives for 47 international distributor groups
  • Developed comprehensive and integrated market development strategies to drive commercial execution
  • Managed the implementation of territory-specific marketing programs
  • Instituted and oversaw development of a medical education program to educate surgeons and healthcare professionals on osteoarthritis, cartilage regeneration and biologics, joint preservation and repair

Director of Marketing, Product Management

Breg.inc
Carlsbad, CA
12.2014 - 11.2015

Breg, Inc. is a sports medicine company that advances patient orthopedic care.

  • Managed a multi-level team responsible for global strategic direction, life-cycle planning, product launch and new product evaluation for 400 products accounting for over $200 Million in revenue
  • Led product selection committee responsible for new product evaluation and business case approval
  • Generated improved profit margins through portfolio management, product positioning, pricing and marketing strategies
  • Conducted surgeon and customer research to identify opportunities and cement strategies

Vice President of International Sales

UNITED ORTHOPEDIC GROUP
Grand Prairie, TX
10.2009 - 11.2014

United Orthopedic Group was a sports medicine and orthopedic company acquired by Breg, Inc. in 2014

  • Demonstrated sales success consistently exceeding objectives to become company-leading channel growing at 6x market
  • Directed all aspects of export sales operations including P&L, customer care, marketing and events, medical education, and territory development
  • Led industry educational meetings, on-site customer meetings, and international sales meetings

Senior Product Manager

UNITED ORTHOPEDIC GROUP
Grand Prairie, TX
01.2008 - 09.2009

United Orthopedic Group was a sports medicine and orthopedic company acquired by Breg, Inc. in 2014

  • Oversaw development, budget, timeline, overseas sourcing and marketing collateral for three new-to-company product lines that launched on time and within budget
  • Managed product life cycle, new product development, launch collateral and sales support

Product Manager

GRUPO ORTO AMERICAS
Mexico City
01.2005 - 01.2007

Grupo Orto Americas is an OEM/ODM orthopedic product manufacturer and supplier.

  • Managed product line development and sourcing from Mexico and Asia

Education

Master of Science - Education

City College of New York
New York, NY

Bachelor of Arts - Economics

Boston College
Chestnut Hill, MA

Skills

  • Accelerated Business Development
  • Cross-functional Team Leadership
  • Culture Management
  • Global Markets Planning and Execution
  • Partnership Development
  • Portfolio Strategic Marketing
  • Strategic Planning Leadership

Certification

  • Franklin Covey 4DX Certified Client Facilitator
  • Ken Blanchard Situational Leadership

Affiliations

  • Co-Chairman of the Board
  • Dream Center Baja is a non-profit serving vulnerable communities in Baja Mexico, www.dcbaja.com

Languages

Spanish
Professional
Portuguese
Professional

Timeline

Sr. Director of Marketing

Enovis
11.2022 - Current

Strategic and Commercial Consultant

New Ocean Strategy, LLC
04.2020 - 10.2022

Director of International Sales

Breg.inc
12.2015 - 09.2019

Director of Marketing, Product Management

Breg.inc
12.2014 - 11.2015

Vice President of International Sales

UNITED ORTHOPEDIC GROUP
10.2009 - 11.2014

Senior Product Manager

UNITED ORTHOPEDIC GROUP
01.2008 - 09.2009

Product Manager

GRUPO ORTO AMERICAS
01.2005 - 01.2007
  • Franklin Covey 4DX Certified Client Facilitator
  • Ken Blanchard Situational Leadership

Master of Science - Education

City College of New York

Bachelor of Arts - Economics

Boston College
BRETT BANNON