Antoinette Gemo
Gilroy,CA
Summary
Transformational highly motivated service-focused leader with extensive management experience in multi-unit operations, marketing, strategic direction, content development & innovation, programming, research, and analysis. Fitness and Wellness programming, education, innovation, staffing, training, and development expert. Highly motivated employee with desire to take on new challenges.
Overview
19
19
years of professional experience
1
1
Certification
Work History
District Manger
CorePower Yoga
Bay Area , CA
09.2022 - Current
- Develop and execute company strategies and initiatives to achieve financial, operational, and KPI's for each market. Continuous growth in all markets since 2022.
- Align the field with company initiatives and strategic plans. Tiger Team, worked with team to develop workshops and commission for teachers.
- Participate in strategic pilots and projects to innovate and achieve operational efficiencies. Subject matter expert in strength training, provided knowledge and support for CSX roll out.
- Lead, mentor, and support a team of managers. Ability to set clear action for all studio managers to ensure continued probability and membership growth.
- Recruit, hire, train, and develop a diverse and talented team of leaders - ability to hire externally with fitness experience in the bay area for last 20+ years.
Program and Partnership Manager
24 Hour Fitness
03.2020 - 09.2022
- Co-Chair LGBTQ+ Employee Resource Group | PRIDE24
- Project manager for restructure and transformation of the Fitness Department merging Group X and Personal Training
- Built new products & services ( from concept to pilot and scale)
- Design, write and execute all training programs
- Innovative leadership for 200+ club closures through launching cutting edge virtual member solutions
- Led evolution of 1000+ Master, Fitness, and Group X Coaches post club closures & team member reductions
- Led change management of 950 Fitness leaders emerging post-bankruptcy
- Supported cross functional corporate projects in Fitness Operations, Strategy, & Communications
- Developed and maintained partnerships with select fitness vendors to create, promote and coordinate an engaging fitness experience.
- Worked collaboratively and cross functionally to create and help drive execution for national and regional events that promote brand awareness, increase guest traffic and increase member retention.
- Collaborates with the social media, marketing and App team's to develop targeted strategies and avenues to leverage our vendor brand awareness and market special events.
- understanding of competitive landscape and voice of consumer to enhance member experience , drive acquisition and improve retention
- Utilizes data analytics, customer feedback and industry insights to support the development and assessment of new fitness programs or enhancements to existing programs.
Regional Group Exercise Director
24 Hour Fitness
02.2017 - 03.2020
- Managed 8 GX manager's in 4 states, over 100+ clubs and over 3000 fitness coaches. Over 300K Group classes per year
- Developed and manager regional labor budgets of 4.4M+ annually, meet regional financial goals.
- rolled out new compensation for the all fitness coaches in CA ( 2019) to ensure compliance with state laws.
- Partner with industry leaders on Co-Branded projects
- Bridge corporate vision and field application
- Provided different methods to attain overall club profitability by providing diversity each unit and relating specific demographic.
- Cross-functional support partner to Strategy and Innovation launching the 9Round/PACE factor studio experience
- Highest average class size among counterparts, + 26
- Over 14% GX penetration among all managers
- Silver Sneakers Growth 12% YOY
- Cultivate a team of more than 600 members and recruit members through LinkedIn, Indeed, Facebook, Instagram, and other tools.
Area Group Exercise Manager
24 Hour Fitness
12.2004 - 01.2017
- Incorporated an innovative group fitness programming which include Les Mills BodyFlow, Bootybarre, Grit, POP Pilates, and U Jam, as well as virtual fitness in two separate units involving the grand opening of the large 24-hour Fitness Super Sport.
- Conceptualized and led group personal training education sessions which improved member retention by 100% within a span of six months.
- Drove efforts in generally increasing the group fitness penetration in 19 separate units by 2% collectively.
- Played a vital role in positioning the company to top 1 for 24-Hour Fitness markets equivalent to 15.34%.
- Managed to keep the capacity of Group X Studios to 59.67% and increased participation to 5 for each class within the previous year and now with an average class size of 44.34% participants as of January 2017.
Education
B.B.A. in Marketing -
San Francisco State
Skills
- Employee Supervision
- Decision-Making
- Employee Recruitment and Hiring
- Employee Retention Strategies
- Data Analysis
- Problem Identification
- Performance Metrics
Certification
- Les Mills BODYPUMP/ GRIT/ BODYCOMBAT and SPRINT, 01/01/00
- Yoga Certification 500 Hour, 03/01/14
- Schwinn Cycle, 03/01/21
- SilverSneakers
- Nike Training Club
- TRX
- Strength Training Specialist : Nautilus
- ACE : Group Fitness
Timeline
District Manger
CorePower Yoga
09.2022 - Current
Program and Partnership Manager
24 Hour Fitness
03.2020 - 09.2022
Regional Group Exercise Director
24 Hour Fitness
02.2017 - 03.2020
Area Group Exercise Manager
24 Hour Fitness
12.2004 - 01.2017
B.B.A. in Marketing -
San Francisco State