ANTOINETTE ISABLE-JONES
Summary
Communications and marketing expert with more than 17 years of expertise in communications strategy, digital communications, digital marketing, advocacy driven campaigns, public relations, social media marketing, SEO, content marketing and digital photography. Experience in the labor and nonprofit sectors, as well as government. Specialize in: securing local and national press on issues of poverty, social justice, and labor, persuasive content curation for websites, blog posts, social media, lobbying , etc. Knowledgeable of rapidly changing trends in social media. Proficient in Microsoft 360, WordPress, Google Analytics, Constant Contact, SEO and working knowledge of HTML.
Overview
18
18
years of professional experience
Work History
Chief Communications & Marketing Officer
CUNY School of Labor and Urban Studies
04.2019 - Current
- Manage and Lead Team: Oversee a team of 5 individuals, providing direction, support, and mentorship to ensure the successful execution of communications and marketing initiatives
- Create Brand Style Guide: Develop a comprehensive brand style guide to maintain consistency in messaging, visual identity, and tone across all communications channels
- Craft Communications and Marketing Strategy: Develop and implement strategic plans to increase brand awareness for the School of Labor and Urban Studies within the broader City University of New York and beyond
- Launch Multichannel Marketing Campaign: Conceptualize and execute a multichannel marketing campaign resulting in a 15% increase in enrollment, utilizing various platforms and channels to effectively reach target audiences
- Build Press Relationships: Cultivate and nurture relationships with media outlets and journalists to secure press coverage of academic research findings and public programming events, enhancing the school's visibility and reputation
- Manage Agency Consultants: Oversee and coordinate with external agency consultants, ensuring alignment with project objectives, monitoring progress, and evaluating deliverables to maintain quality standards and achieve desired outcomes
- Craft Content Marketing Strategy: Develop and implement a content marketing strategy focused on enhancing search engine optimization (SEO) and driving organic traffic to the school's website and social media channels
- Develop Marketing Materials: Create innovative marketing materials tailored to reach and engage with a new audience demographic, leveraging creative messaging and design elements to effectively communicate the school's value proposition and offerings.
Director of Communications
FPWA (Formerly the Federation of Protestant Welfare Agencies)
03.2014 - 04.2019
- Spearheaded the rollout of a comprehensive organization-wide rebranding initiative, the first in over 90 years; crafted all strategic messaging and visual identity elements
- Designed and executed a multifaceted communications and marketing strategy to elevate FPWA’s program visibility and legislative agenda
- Successfully pitched and secured coverage in prominent outlets such as the New York Times, highlighting the impact of FPWA’s grant programs, resulting in over 40 stories during my tenure as Communications Director
- Developed and produced a wide range of marketing and communications materials, including brochures, press releases, op-eds, annual reports, member communications, and blog posts
- Led the redesign and ongoing maintenance of the organization’s website
- Served as spokesperson and primary contact for press inquiries as needed
- Collaborated closely with the development team to plan and execute donor-driven networking and volunteer events
- Supervised the communications team, as well as external consultants and vendors.
Assistant Director of Communications
Council of School Supervisors & Administrators (CSA)
06.2006 - 02.2014
- Advocated for strengthening public education and union membership through daily strategic communications including drafting press releases and the creation of multimedia campaigns
- Cultivated and directed all media planning and purchasing, most notably CSA’s high-profile subway advertising campaign, for seven years
- Successfully developed and executed a forum centered on the 2013 NYC mayoral race and education, with more than 500 people in attendance
- Served as spokesperson on various issues
- Collaborated with and managed vendors to maintain the CSA brand and image
- Pitched and secured local and national media coverage; drafted briefings and talking points for CSA officers
- Contributing writer and photographer for CSA’s award-winning newspaper
- Managed all digital communications, including web and social media and member communications.
Public Relations Intern
Burson, Cohn & Wolfe (Formerly Cohn & Wolfe)
01.2006 - 06.2006
- Secured product placement for Softsoap, among other brands, in key consumer markets
- Maintained and distributed daily media clips for teams and clients
- Drafted pitch letters for small market consumer goods
- Researched new business accounts and created analysis reports for management.
Education
Certificate in Labor Leadership - Industrial And Labor Relations
Cornell University
07.2012
Bachelor of Arts, Communications and Advertising/Public Relations -
City College of New York, CUNY
New York, NY06.2006
Skills
Strategic Planning
- Public and Media Relations
Digital Marketing
- Social Media Marketing
Affiliations
- Pure Legacee, Board Member, 2022
- Metro New York Labor Communications Council, Executive Board Member, 2019
- American Marketing Association - Member
Timeline
Chief Communications & Marketing Officer
CUNY School of Labor and Urban Studies
04.2019 - Current
Director of Communications
FPWA (Formerly the Federation of Protestant Welfare Agencies)
03.2014 - 04.2019
Assistant Director of Communications
Council of School Supervisors & Administrators (CSA)
06.2006 - 02.2014
Public Relations Intern
Burson, Cohn & Wolfe (Formerly Cohn & Wolfe)
01.2006 - 06.2006
Certificate in Labor Leadership - Industrial And Labor Relations
Cornell University
Bachelor of Arts, Communications and Advertising/Public Relations -
City College of New York, CUNY
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