Antoinette Lucero

Led revenue strategy and sales performance across a multi-state network of aesthetic clinics, driving operational execution and consult conversion across high-volume locations.

• Managed performance across 50+ clinics nationwide, responsible for $70M+ in annual territory revenue

• Led 80+ direct reports across multi-state sales operations

• Supported launch and ramp of 20+ new clinic locations

• Increased consultation conversion from under 30% to 60%+ through consultative sales training and KPI coaching

• Implemented KPI dashboards and sales frameworks that improved clinic revenue performance

Oversaw sales performance and operational execution across a network of high-volume aesthetic clinics. Led regional strategy, team development, and revenue growth while partnering with clinical, marketing, and executive leadership.

• Led sales performance across 9 high-volume aesthetic clinics, managing 65+ specialists and managers

• Grew regional revenue from $25M to $40M in one year

• Improved consultation conversion from 30% to over 70% through consultative sales training and coaching

• Partnered with executive leadership, marketing, and clinical nursing teams to align patient experience and sales

strategy

• Managed regional P&L performance, driving revenue growth, staffing efficiency, and clinic profitability

Generated $4M in annual revenue through high-ticket virtual consultations for aesthetic treatments

• Maintained 60% consult-to-treatment conversion rate in high-ticket sales environment

• Ranked Top 10 nationally out of 200+ specialists in remote sales performance

Oversaw day-to-day clinic operations, sales performance, and patient experience for a high-volume aesthetic clinic.

• Managed clinic sales team, front office staff, and daily operations

• Consistently exceeded clinic revenue targets through consult conversion and team coaching

• Led the top-performing clinic in Southern California in sales performance

• Ensured strong patient experience while driving sales and operational performance

Sold electronic medical record (EMR) software to healthcare practices, building new business through consultative sales and product demonstrations.

• Generated new accounts through outbound prospecting and software demonstrations

• Built pipeline with healthcare providers, clinic owners, and practice managers

• Drove new business through solution-based selling and consultative discovery