Strategic operations leader with a strong track record of driving revenue growth, optimizing performance metrics, and leading multi-site and retail operations. Expertise in KPI ownership, membership-based revenue models, and operational turnaround strategies that improve conversion, profitability, and customer retention. Proven ability to build and develop high-performing teams, implement scalable systems, and deliver consistent results in fast-paced environments. Recognized for combining data-driven leadership with strong execution to transform business performance and exceed organizational goals.
Overview
7
7
years of professional experience
Work History
General Manager
AquaShine Express Car Wash
Orlando
02.2025 - Current
Directed full-site operations of a high-volume express car wash, overseeing throughput, revenue performance, labor optimization, and customer experience
Owned and managed all core KPIs, including membership conversion, net retail sales, car count, revenue per car (RPC), labor percentage, and active member growth
Drove revenue growth by improving conversion rates, average ticket value, and overall performance to goal through disciplined KPI management and upselling strategies
Implemented data-driven operating model, analyzing daily and weekly performance metrics to identify trends and correct underperformance, enhancing profitability
Led membership growth strategy, consistently exceeding targets for new member acquisition, active member base, and recurring recharge revenue
Increased true conversion performance (net retail, excluding free washes) by refining sales processes, including: Value-based membership positioning Objection handling techniques Real-time coaching at the point of sale
Designed and executed promotional and pricing strategies to drive acquisition and retention, including introductory offers and multi-vehicle plans
Recruited, trained, and developed a high-performance team, implementing structured systems such as: KPI-driven coaching Sales training programs Performance evaluations
Built a culture of accountability and results, improving consistency in sales and execution across all shifts
Maintained high-level customer experience standards, contributing to a 4.9-star rating and strong retention performance
Developed local partnerships and community outreach initiatives, driving additional traffic and recurring revenue opportunities
Turned around previously underperforming location, improving sales performance, membership growth, and operational consistency
General Manager
Goodwill Manasota
Ft. Pierce
02.2024 - 01.2025
Directed full-store operations for a high-volume retail location, overseeing sales, inventory flow, customer experience, and daily execution; improved operational efficiency and sales productivity by optimizing merchandising, product rotation, and workflow processes; managed financial performance including revenue tracking, cash controls, and expense management; drove revenue growth through strategic inventory utilization and demand-based floor presentation; recruited, trained, and developed a performance-driven team through coaching, evaluations, and accountability systems; enhanced customer satisfaction and retention through service-focused initiatives and issue resolution; and strengthened overall store performance by improving sell-through, reducing inefficiencies, and maintaining organized, loss-prevention-focused operations.
Operations Manager
Galo Logistics/ Amazon DSP
Port st lucie
08.2023 - 04.2024
Managed daily logistics operations for an Amazon third-party delivery service, overseeing scheduling and driver assignments to ensure timely deliveries.
Coordinated workflow between drivers and warehouse staff for efficient package handling.
Trained new employees on safety protocols and operational procedures effectively.
Implemented process improvements to enhance efficiency in logistics operations.
Monitored performance metrics to identify areas for operational enhancement.
Operations Manager
GR Vending
Port st Lucie
02.2019 - 07.2023
Managed end-to-end operations for multi-location vending business, coordinating route logistics and restocking to enhance service reliability and maintain revenue consistency.
Associate Manager - Performance Marekting at Qlikmatrix SEM and Analytics Pvt LtdAssociate Manager - Performance Marekting at Qlikmatrix SEM and Analytics Pvt Ltd