Anum Ahmad
Detroit,MI
Summary
Experienced Account Manager and digital media buyer with a proven track record in managing digital campaigns and client relationships. Expertise in media buying, billing management, and leveraging platforms like Google Ad Manager. Adept at handling large-scale campaigns and ensuring seamless operations from planning to execution. Passionate about delivering measurable results and optimizing advertising strategies for maximum impact.
Overview
12
12
years of professional experience
Work History
Associate Account Manager
Hearst Autos
08.2021 - Current
- Manage and optimize client accounts, driving successful digital campaigns across various platforms
- Oversee billing processes, ensuring timely and accurate invoicing and budget reconciliation for all accounts
- Collaborate with internal teams and clients to present tailored advertising solutions that meet campaign goals
- Provide regular performance reporting and insights to clients, ensuring transparency and alignment with campaign objectives.
Jr. Digital Media Buyer
INNOCEAN Worldwide Canada
12.2014 - 07.2016
- Managed digital and OOH campaigns for KIA Motors Canada, ensuring on-time billing and media placement
- Coordinated creative deliveries with accounts and marketing teams to meet vendor deadlines
- Maintained campaigns on Google AdWords and Facebook Ad Manager, producing traffic sheets for smooth execution
- Delivered detailed monthly performance reports to senior management.
Assistant Media Advisor
Vizeum (Dentsu Aegis)
03.2014 - 11.2014
- Supported key clients, including Heinz, Sonos, and Unilever Group, in media campaign management
- Assisted in contract preparation and execution of pre- and post-buy documents
- Ensured campaign integrity and timely delivery by resolving discrepancies and maintaining reports.
Sales Associate
Ethnic Channels Group
04.2013 - 08.2013
- Conducted sales prospecting and client outreach, focusing on increasing channel subscriptions
- Provided key support in developing sales pitches and strategies to onboard new clients.
Prospecting Student
Metro Newspaper
10.2012 - 11.2012
- Gained firsthand experience in the advertising industry, learning how to make cold calls to prospective clients
- Handled initial prospecting for account managers, leading to successful client engagements.
Education
Bootcamp in Digital Marketing -
University of Toronto
01.2021
Associate's Degree in Advertising Media Sales - undefined
Humber College
01.2013
Skills
- Campaign Planning & Execution
- Client Relationship Management
- Media Buying & Billing
- Digital & OOH Advertising
- Reporting & Analytics
Volunteer Experience
- Orientation Helper, Humber College, 08/01/12, Present, Assisted new students in transitioning to college life through orientation events.
- Relief Worker, Humanity First Canada, 11/01/14, Present, Contributed to disaster and humanitarian relief efforts, providing aid and support in emergency situations.
Timeline
Associate Account Manager
Hearst Autos
08.2021 - Current
Jr. Digital Media Buyer
INNOCEAN Worldwide Canada
12.2014 - 07.2016
Assistant Media Advisor
Vizeum (Dentsu Aegis)
03.2014 - 11.2014
Sales Associate
Ethnic Channels Group
04.2013 - 08.2013
Prospecting Student
Metro Newspaper
10.2012 - 11.2012
Bootcamp in Digital Marketing -
University of Toronto
Associate's Degree in Advertising Media Sales - undefined
Humber College