Matthew Ettenger
Columbus,Ohio
Overview
3
3
years of professional experience
Work History
Account Manager
The Blue Swing
Columbus, OH
01.2024 - Current
- Managed client accounts, delivering tailored promotional product solutions to enhance brand visibility.
- Oversaw the planning and execution of branded materials for client events, ensuring impactful audience engagement.
- Sourced and closed $50,000+ in new business within first 90 days through outbound prospecting and warm leads.
- Negotiated pricing and timelines with vendors, improving profit margins and on-time delivery rate by 20%
- CRM Tools: Expert in navigating Salesforce and Oracle for pipeline tracking, forecasting, and reporting.
NBCU Intern
NBC Universal Studios
Columbus, OH
10.2023 - 01.2024
- Executed targeted promotional events, driving 200+ student interactions per week..
- Creating content for social media campaigns, including blog posts, videos, and infographics.
- Working with other interns at other universities to see what promotional events work best.
Marketing/Social Media Intern
Pro Sports Outlook
09.2023 - 12.2023
- Designed and published daily sports content across platforms; grew audience engagement by 30%.
- Monitored analytics to guide campaign iteration and increase follower interaction.
Sales and Marketing Intern
RHK Recovery Group
Plainview, NY
05.2023 - 08.2023
- Cold-called over 100 prospects daily, qualifying leads and communicating value propositions effectively..
- Supported marketing outreach, improving conversion rate through a persuasive pitch strategy
- Executed marketing communications to increase brand awareness and visibility and influence customer buying decisions.
Intern
National Basketball Association
Cleveland, Ohio
01.2022 - 01.2022
- Assisted the Commissioner's Office by organizing and guiding team owners through the NBA All-Star Game and all related events.
- Worked closely with the owners as well as the NBA staff, before and during the game, to ensure the events throughout the weekend ran smoothly.
Education
Bachelor of Science - Business Administration, Marketing
THE OHIO STATE UNIVERSITY, Fisher College of Business
Columbus, OH05.2024
Skills
- Salesforce & Oracle CRM Navigation
- Promotional Product Strategy & Sourcing
- Client & Stakeholder Management
- Cross-Functional Team Collaboration
- Campaign Planning & Execution
- Lead Qualification & Sales Development
- Event Marketing & Social Media Strategy
Timeline
Account Manager
The Blue Swing
01.2024 - Current
NBCU Intern
NBC Universal Studios
10.2023 - 01.2024
Marketing/Social Media Intern
Pro Sports Outlook
09.2023 - 12.2023
Sales and Marketing Intern
RHK Recovery Group
05.2023 - 08.2023
Intern
National Basketball Association
01.2022 - 01.2022
Bachelor of Science - Business Administration, Marketing
THE OHIO STATE UNIVERSITY, Fisher College of Business