Anya Voropaeva
Summary
Dynamic professional with a proven track record in strategic membership acquisition and retention, and exceptional networking abilities. At SharpLaunch, spearheaded lead generation, surpassing targets with innovative strategies. Skilled in event planning and hosting, demonstrating leadership and mentorship. Achieved a 15% revenue increase through customer service programs, showcasing problem-solving and relationship-building expertise.
Overview
8
8
years of professional experience
Work History
Personal Trainer, Wellness Coach, Barre, Pilates
Freelance
01.2020 - Current
- Cultivated over 100 loyal clientele through strategic relationship-building and personalized engagement, ensuring long-term retention and satisfaction.
- Designed and led innovative group training sessions, integrating meditation, breathwork, and resistance band exercises, fostering a sense of community and well-being.
- Hosted and facilitated engaging in-person and virtual sessions, demonstrating adaptability and strong interpersonal skills.
- Developed personalized nutritional guidelines and wellness plans, showcasing a client-focused approach to problem-solving and support.
- Organized and hosted wellness events featuring guest speakers, enhancing community engagement and outreach.
Business Development Representative
SharpLaunch
10.2021 - 01.2023
- Spearheaded lead generation efforts, surpassing targets and generating over €100,000 in new business opportunities for a SaaS platform in the commercial real estate sector.
- Built and maintained relationships with key stakeholders across the U.S. and Europe, demonstrating exceptional networking and communication skills.
- Conducted over 100 daily outbound calls and sent 2,000+ weekly emails, consistently exceeding KPIs and driving membership acquisition.
- Facilitated the hiring process and mentored the sales development team, showcasing leadership and team management capabilities.
- Organized and led creative LinkedIn webinars, enhancing brand visibility and engagement.
Membership and Events Manager
Desert Hyperbaric Medicine
03.2018 - 03.2020
- Built and nurtured relationships with physicians and healthcare professionals, promoting services and driving membership growth.
- Created engaging marketing materials, including brochures, flyers, and website content, to attract and retain clients.
- Organized and hosted promotional events, such as physician dinner presentations, to foster community engagement and outreach.
- Implemented innovative customer service programs, resulting in a 15% increase in gross revenue.
- Played a key role in developing a new marketing strategy during a business model transition, demonstrating adaptability and strategic thinking.
Marketing and Events Manager
Alcala Laboratories
01.2017 - 09.2018
- Marketed laboratory services to hospitals and physicians, leveraging personal networks to identify and secured new clients.
- Expanded business into 3 territories, including Los Angeles, Orange County, and the Coachella Valley, showcasing strategic outreach and relationship-building skills.
- Planned and led corporate travel, ensuring seamless execution of marketing initiatives.
- Utilized a consultative sales approach to overcome objections and secure new business, demonstrating strong negotiation and problem-solving abilities.
Education
Bachelor of Arts - Communications
California State University, Long Beach
Long Beach, CA06-2016
ISSA Certified Personal Trainer
01-2023
Skills
- Strategic Membership Acquisition and Retention
- Networking and Relationship Building
- Event Planning and Hosting
- Conflict Resolution and Problem-Solving
- Time Management and Ability to Work Under Pressure
- Presentations and Public Speaking
- Team Leadership and Mentorship
Key Competencies Aligned with the Role of Head of Membership
- Proven ability to develop and execute strategic membership acquisition and retention plans, ensuring alignment with organizational goals.
- Extensive experience in networking, relationship-building, and community engagement, particularly within creative and professional circles.
- Strong event planning and hosting skills, with a track record of organizing successful events to foster member engagement and attract new clients.
- Demonstrated leadership and team management capabilities, mentoring and guiding teams to achieve high performance.
- Multilingual communication skills (English, Russian, and conversational Spanish), enabling effective interaction with diverse audiences.
- Proficient in using CRM tools (Hubspot, Salesforce) and data analysis to track KPIs and inform strategic decision-making.
Timeline
Business Development Representative
SharpLaunch
10.2021 - 01.2023
Personal Trainer, Wellness Coach, Barre, Pilates
Freelance
01.2020 - Current
Membership and Events Manager
Desert Hyperbaric Medicine
03.2018 - 03.2020
Marketing and Events Manager
Alcala Laboratories
01.2017 - 09.2018
Bachelor of Arts - Communications
California State University, Long Beach
ISSA Certified Personal Trainer