April DeCaro

• Owned end-to-end strategy and execution of corporate events across Pharma, Provider, and Pharmacy verticals, managing a $1.5M+ event budget across multiple business units
• Built and launched the company’s first Event Playbook, establishing scalable processes, timelines, and operational frameworks to support a growing events function
• Introduced event measurement and tracking systems to define success metrics and enable future ROI analysis-laying the foundation for data-driven event strategy
• Led strategic redesign of trade show booth experiences, increasing attendee engagement and strengthening brand presence in competitive healthcare environments
• Directed execution of flagship events, including Asembia (Las Vegas) - managing 75+ executive meetings and producing a high-end VIP client experience at Encore
• Produced a high-profile CEO Summit under Chatham House Rules, aligning cross-functional stakeholders and ensuring seamless delivery of confidential executive-level experience
• Streamlined cross-functional workflows using Monday.com, improving timeline visibility, accountability, and on-time execution across all events
• Led onsite operations and post-event retrospectives, identifying key insights to continuously improve event performance and execution
• (Series B startup)

• Led strategy and execution of 40+ annual conferences and trade shows, including multiple client-facing experiences, driving brand visibility and pipeline engagement across key markets
• Managed logistics and sponsorship execution for Thrive (2,100+ attendees, 97 exhibitors), generating $50K in sponsorship revenue through F&B and experiential partnerships
• Oversaw $1M+ event budgets, negotiating vendor contracts to reduce costs by up to 10% while maintaining high-quality, ROI-driven experiences
• Leveraged Cvent and Salesforce to manage registration, attendee engagement, and sales alignment, improving visibility into event performance and lead tracking
• Directed booth strategy and production in partnership with top vendors, enhancing on-site presence and attendee interaction
• Partnered cross-functionally with marketing, sales, and product teams to ensure consistent messaging and maximize event impact across all touchpoints
• Analyzed post-event performance and attendee insights, driving continuous improvements in event strategy and execution

• Executed 30+ annual trade shows, increasing brand visibility and attendee engagement by 15% across key healthcare markets
• Managed $500K+ in event and membership budgets, securing sponsorships and negotiating vendor contracts to reduce costs by an average of 15% while maximizing brand exposure
• Developed and submitted strategic speaker proposals, partnering with internal stakeholders to align content with industry trends and event objectives
• Produced and supported webinar programs end-to-end, including speaker prep, live execution, and post-event campaigns through HubSpot

• Supported execution of large-scale corporate events (1,000+ attendees), contributing to a 20% increase in registration and 15% lift in post-event client engagement
• Partnered with the Director of Marketing to deliver high-touch VIP client experiences, including NY Mets events at Citi Field and hospitality at the US Open (golf & tennis), managing ticketing, logistics, and guest coordination
• Collaborated on the transition to virtual programming during COVID-19, helping launch and manage a monthly real estate webinar series to maintain client engagement
• Assisted in planning and execution of conferences and trade shows, including booth operations, sponsorship coordination, and post-event follow-up to support lead generation
• Coordinated travel, meetings, and event logistics for 20+ sales and marketing team members in a fast-paced environment
• Managed inventory and distribution of event materials, ensuring timely delivery across multiple events
• Maintained Salesforce reports to track event performance and support data-informed planning

Completed