Hi, I’m
Sharlene Karkosza
New York,NY
Summary
Results-driven Marketing Event Manager with 10+ years of experience in B2B trade shows, corporate events, and brand activations. Proven ability to drive brand awareness, engagement, and sales pipeline growth through strategic event marketing and execution. Expertise in end-to-end event management, sponsorships, budget optimization, and data-driven decision-making. Adept at cross-functional collaboration, vendor negotiations, and leveraging marketing technologies to maximize ROI.
Overview
10
years of professional experience
Work History
Suzy
Event Manager
09.2024 - 03.2025
Job overview
- Strategized and executed 45+ trade shows, conferences, and corporate events, optimizing attendee engagement and brand presence
- Developed integrated multi-channel event marketing campaigns (email, social, paid media, direct mail) to drive registration and conversions
- Managed booth design, logistics, and vendor negotiations to ensure seamless execution and impactful brand representation
- Partnered with sales teams to develop pre- and post-event engagement strategies, improving lead generation and sales acceleration
- Oversaw event budgets, tracking spend efficiency and optimizing investment to maximize ROI
- Analyzed KPIs and attendee insights to refine event strategies and enhance future activations
- Knowledgeable in CVENT's event registration portal, assisting with attendee management, registration tracking, and post-event analytics to streamline event operations and enhance attendee engagement
Suzy
Marketing Production Coordinator
05.2022 - 09.2024
Job overview
- Led end-to-end trade show logistics, including exhibit space negotiations, freight coordination, and on-site execution
- Designed event marketing materials, ensuring brand consistency across digital, print, and promotional assets
- Developed VIP engagement events such as executive roundtables and private networking experiences to deepen client relationships
- Collaborated with demand generation teams to implement targeted lead acquisition campaigns, driving high-quality event attendance
American Girl Place
Sr. Marketing & Events Coordinator
02.2018 - 01.2022
Job overview
- Produced high-profile brand activations, product launches, and corporate events, increasing audience engagement and brand exposure
- Supported the Grand Opening Benefit Gala, attracting 800+ VIP guests and securing brand partnerships with cultural institutions
- Managed corporate sponsorships with The Rockettes, Broadway theaters, and luxury hospitality brands, amplifying brand reach
- Developed strategic quarterly event plans aligned with corporate marketing objectives and revenue goals
- Delegated tasks to administrative support staff to organize and improve office efficiency.
- Implemented project management techniques to overcome obstacles and increase team productivity.
American Girl Place
Marketing & Events Coordinator
05.2015 - 02.2018
Job overview
- Planned and executed 400+ private and corporate events annually, overseeing contracts, vendors, and logistics
- Designed event marketing collateral, ensuring brand consistency and optimizing audience engagement
- Negotiated and managed large-scale sponsorship activations to increase brand visibility and customer acquisition
Education
City College of New YorkNew York, NY
Bachelor of Arts from Psychology
Skills
- Event Strategy & Execution
- Trade Show & Conference Management
- Event Marketing & Demand Generation
- Budgeting & ROI Optimization
- Vendor & Sponsorship Management
- Event Analytics & KPI Tracking
- Salesforce
- HubSpot
- Asana
- Team leadership and supervision
- Cross-functional teams leadership
- Business growth
Websites
Languages
Spanish
Native or Bilingual
Timeline
Event Manager
Suzy
09.2024 - 03.2025
Marketing Production Coordinator
Suzy
05.2022 - 09.2024
Sr. Marketing & Events Coordinator
American Girl Place
02.2018 - 01.2022
Marketing & Events Coordinator
American Girl Place
05.2015 - 02.2018
City College of New York
Bachelor of Arts from Psychology
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