April Gonzales

· Act as the face of the brand across a Houston territory, selling Progressive Leasing’s lease-to-own financing solution to SMB retail partners and driving in-store advocacy.

· Onboarded 35 new retail partners, with 54% already transacting, accelerating territory penetration and early adoption.

· Improved territory performance from -36.9% GMV to -26% by implementing targeted training, enhancing partner engagement, and executing KPI-driven action plans.

· Conduct quarterly business reviews demonstrating KPI trends, POS integration capabilities, and marketing effectiveness to increase balance of share (BOS).

· Manage a full pipeline of prospective partners, identifying new opportunities and negotiating agreements to expand market footprint.

· Delivered in-store training and one-on-one coaching to foster long-term advocacy and enhance partner operational efficiency.

· Collaborated with sales leadership, marketing, and product teams to address partner needs and resolve compliance cases, strengthening program execution.

· Maintain strong organizational discipline, territory planning, and follow-through in a high-travel, field-based environment.

· Managed market territory with national partners like Best Buy, Mattress Firm, and Signet Jewelers, collaborating with stores and leaders to drive application volume and program adoption.

· Delivered on-site training and coached frontline teams to enhance execution of financing programs.

· Monitored KPIs, pipeline activity, and forecasting accuracy, utilizing dashboards and reporting tools to inform strategy.

· Supported 30%+ sales growth in one quarter.

· Oversaw multi-market operations with a focus on customer experience, accuracy, and on-time execution.

· Managed documentation, audits, and compliance processes.

· Partnered cross-functionally to ensure readiness for launches, transitions, and market initiatives.

· Strengthened relationships with regional leadership and supported execution of strategic programs.

· Implemented operational procedures that led from a monthly operational loss of $40,000 to $4,500.

Managed primary relationships with multi-state partners, fostering engagement from kickoff to completion.

· Led store openings, relocations, remodels, and expansions.

· Negotiated contracts and ensured documentation accuracy, compliance, and timely execution.

· Helped elevate the dealer network to Top-10 nationally, including achieving #1 national ranking.

· Directed sales strategy across 130+ locations, driving ~40% market growth.

· Conducted business reviews focused on pipeline health, conversion improvement, and closing effectiveness.

· Experience aligns with client relationship management, presenting to leadership, and developing annual market plans.

· Elevated sales productivity through structured coaching, KPI-driven performance management, and development of high-performing teams aligned with corporate sales objectives.

· Managed a high-volume portfolio of retail partners, driving revenue growth through relationship-based selling and disciplined follow-up.

· Supported new store launches and transitions, ensuring readiness, training, and customer-facing excellence.

· Conducted regular business reviews with store and market leadership to analyze KPIs, identify performance gaps, and implement corrective action plans.

· Strengthened partner engagement through consistent communication and issue resolution.

· Increased program adoption and attachment rates by influencing store-level leaders.

· Collaborated with cross-functional teams on marketing rollouts and operational updates.

· Oversaw 18-23 locations, improving KPIs tied to sales performance, customer experience, and retention.

· Contributed to achieving #1 Regional Scorecard ranking.

· Analyzed store-level data to identify trends and opportunities.

· Provided ongoing coaching to frontline teams.

· Built strong relationships with store managers and district leaders.

· Audited store execution, merchandising, and compliance standards.