April Marx
Steamboat Springs,CO
Summary
Resourceful and hardworking sales professional with almost 10 years of CPG experience. Promotes innovative strategies to acquire customers and sell products. Excellent communicator, negotiator and multi-tasker with agile and flexible approach.
Overview
19
19
years of professional experience
Work History
Sales Director
Honey Stinger
Steamboat Springs, CO
05.2020 - Current
- Effectively managed all aspects of top national accounts in the natural and conventional grocery space. Including category reviews, pricing, and promotional and shopper marketing strategy.
- Managed demand planning, revenue forecasts, and trade spend.
- Leveraged industry and retailer data to grow assortment and sales dollars.
- Onboarded and grew a successful and driven broker network.
- Utilized expert negotiation, closing and marketing skills while ensuring dynamic customer response and follow-up.
Trade Marketing Manager
Honey Stinger
Steamboat Springs
01.2019 - 05.2020
- Collaborated with sales department and marketing team to create opportunities for brand awareness for marketing and sales channels
- Supervised production of marketing materials to create cohesive brand image for several consumer categories.
- Optimized point-of-sale campaigns to engage consumers for traffic-generation and sales conversion.
- Owned shopper marketing campaigns from initial scope through execution and refinement.
Regional Sales Manager
Honey Stinger
Steamboat Springs
04.2014 - 01.2019
- Fostered relationships with natural and conventional regional grocery accounts to expand assortment and brand awareness.
- Developed annual promotional plans specific to each channel's needs and assortment.
- Participated in annual and bi-annual category reviews.
- Provided monthly sales data recaps to the sales leadership team.
- Effectively manager a regional broker team.
- Attended various industry tradeshows.
Human Resources Coordinator
Steamboat Ski & Resort Company
10.2013 - 04.2014
- Facilitated and performed new hire orientations on a weekly basis including tracking all aspects of the new hire process to ensure that each new employee has completed all paperwork including I-9 documentation and SSRC training requirements
- Responsible for completing all the data entry of paperwork processes for HR using the company’s internal software
- Performed paperwork flow for seasonal staff and Interacted with employees about various questions and concerns
- Administrated unemployment claims.
Project Manager
Touchmark Promotions
05.2005 - 10.2013
- Effectively managed all aspects of projects consisting of numerous custom products, including approving proofs and pre-production samples, managing production, and formulating alternative solutions in situations where product became unavailable
- Created proposals that required selecting promotional products to match clients’ budget and targeted audience
- Developed ability to determine a selection of promotional products that would fit clients’ needs
- Utilized company’s internal software to enter and submit orders and artwork
- Tracked production and on-time delivery of multiple projects
- Communicated status of orders and delivery to clients and sales team members
- Ensured accuracy of billing and payments on projects
Education
Associate - Applied Science (Resort Management
Colorado Mountain College
Skills
- Software:
- Microsoft Office, including Excel, Word and Outlook
- Adobe Creative Suite
- Skills:
- National account management
- Sales territory growth
- Self-motivated
- Very organized
- Excellent customer service relations
- Proven leadership qualities
- Excellent decision-maker and problem solver
- Detail Oriented
- Budgeting and Expenditures
- Market Trend Analysis
Interests
Other Interests and Affiliations: , Graduate of Leadership Steamboat Steamboat Springs Young Professionals Network.
Timeline
Sales Director
Honey Stinger
05.2020 - Current
Trade Marketing Manager
Honey Stinger
01.2019 - 05.2020
Regional Sales Manager
Honey Stinger
04.2014 - 01.2019
Human Resources Coordinator
Steamboat Ski & Resort Company
10.2013 - 04.2014
Project Manager
Touchmark Promotions
05.2005 - 10.2013
Associate - Applied Science (Resort Management
Colorado Mountain College
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