April Taylor
Plano,TX
Summary
Dedicated and accomplished marketing professional with 12 years of experience in the marketing and sales commercial sector, including roles at Fortune 500 companies like LVMH and Keurig Dr Pepper. Proven expertise in sales analysis, marketing strategy, cross-functional communication, brand licensing, shopper marketing research, and national account management. Holds an MBA from the University of Texas at Dallas and a Bachelor of Arts in Mass Communications from Louisiana State University. Seeking a professor position in Marketing to share knowledge and mentor future marketing leaders.
Overview
12
12
years of professional experience
Work History
National Account Executive
Keurig Dr Pepper
05.2017 - 12.2019
- Leveraged marketing background to successfully transition into a sales environment, effectively calling on the 7-Eleven Headquarters
- Managed the marketing and trade budget for Keurig Dr Pepper's engagement with 7-Eleven, optimizing spend to drive sales and maximize ROI
- Developed innovative ideas to boost sales for the 7-Eleven Shopper Marketing app, contributing to increased customer engagement
- Sold-in new marketing campaigns to 7-Eleven, resulting in enhanced in-store brand visibility and sales growth
- Pioneered the introduction of the first full-scale Shopper Marketing program at 7-Eleven, partnering with Dr Pepper and Uber to drive brand engagement and sales
- Led high-level leadership meetings and made strategic presentations to identify key growth opportunities for both organizations.
Shopper Insights Manager
Keurig Dr Pepper
12.2014 - 05.2017
- Provided strategic guidance to both Brand Manager teams and Sales teams on effective shopper engagement strategies during the shopping process
- Advised on strategies to drive trips, increase shopping frequency, and boost basket sizes, resulting in increased sales and revenue
- Conducted comprehensive primary and secondary research to gain deep insights into shopper behavior, needs, and preferences, facilitating data-driven decision- making.
Associate Brand Licensing Manager
Keurig Dr Pepper, Inc.
01.2014 - 12.2014
- Spearheaded the development of a forward-looking strategy for the brand licensing department, aligning brand licensing activities with brand personality and voice for maximum impact
- Identified key growth areas for brand expansion, resulting in increased revenue streams and brand extension opportunities
- Fostered and nurtured relationships between new vendors and existing partners, cultivating a network of collaborative partnerships to drive brand licensing success.
Associate Commercial Planning Manager
Keurig Dr Pepper, Inc.
10.2011 - 05.2014
- Created and developed key strategic templates, including Strategic Brand Positioning documents, positioning tools, and creative briefs, resulting in consistent brand messaging and improved marketing campaigns
- Facilitated seamless communication between departments, including marketing, sales, and Shopper Marketing, by creating comprehensive roadmaps for Brand Planning
- Commercial Planning, and Shopper Marketing Planning
- Collaborated with cross-functional teams to align marketing initiatives with overall business goals, ensuring effective execution and maximizing ROI.
Sales Analyst and Marketing Assistant
LVMH - Moet Hennessy USA
06.2008 - 10.2011
Education
Master of Business Administration (MBA) - Marketing
University of Texas At Dallas
Dallas, TX12.2008
Bachelor of Arts - Mass Communications
Louisiana State University
Baton Rouge, LA05.2002
Skills
Strong communication skills, both written and verbal
Expertise in marketing strategy development, analysis, and sales translation
Proven ability to facilitate cross-functional collaboration and teamwork
Proficient in data analysis and report generation using tools like IRI and Cognos
National account management experience, including budget management and strategic planning
Timeline
National Account Executive
Keurig Dr Pepper
05.2017 - 12.2019
Shopper Insights Manager
Keurig Dr Pepper
12.2014 - 05.2017
Associate Brand Licensing Manager
Keurig Dr Pepper, Inc.
01.2014 - 12.2014
Associate Commercial Planning Manager
Keurig Dr Pepper, Inc.
10.2011 - 05.2014
Sales Analyst and Marketing Assistant
LVMH - Moet Hennessy USA
06.2008 - 10.2011
Master of Business Administration (MBA) - Marketing
University of Texas At Dallas
Bachelor of Arts - Mass Communications
Louisiana State University