Apryl Errico
Cape Coral
Summary
Dynamic leader and strategic partner recognized for driving client/membership growth, acchieving goals and enhancing diversity through innovative strategies and impactful mentorship. Proven ability to inspire and empower individuals, fostering a collaborative environment that promotes personal and professional development.
Overview
23
23
years of professional experience
Work History
Director of Membership
Girl Scouts of Southeast Florida
Lake Worth, FL
01.2022 - 06.2025
- Promoted from Community Manager to Director of Membership, March 2023.
- Enhanced collaboration between organizational partners to align common goals and achieve effective and sustainable growth.
- Developed and implemented membership recruitment strategies to increase community engagement.
- Collaborated with cross-functional teams to enhance program offerings and member satisfaction.
- Analyzed membership data to identify trends and inform strategic planning initiatives across 6 regional counties in Florida with a membership capacity of +8,000 members including 2,000 adult volunteers.
- Led training sessions for staff and volunteers on membership management best practices.
- Cultivated relationships with community partners to expand outreach efforts and resource sharing.
- Managed budgets for membership programs, ensuring efficient allocation of resources.
- Oversaw the implementation of a new membership management system focused on growth to improve operational efficiency and achieve current year goals.
- Continually refined membership strategies, making data-driven decisions to adapt and evolve in response to shifting member needs and preferences.
- Established clear performance metrics for measuring success in membership growth, retention, engagement, and overall satisfaction.
Executive, Manager/District Acct. Coordinator, Corporate Sales
Macy's
Chicago, IL And Southeast, FL
01.2013 - 01.2022
- Initiated partnerships with nonprofit/corporate organizations resulting in sales driving events, clientele growth, and deep community engagement and awareness.
- Created and submited grant proposals for local and national nonprofit organizations determining ROI and acquiring funding to execute event.
- Created and Organized colleague driven volunteerism campaigns to inspire engagement and benefit community partners.
- Created and facilitated training for Miami and Ft. Laud/Palm Beach districts for +100 colleagues and facilitated National webinars.
- Recruit/Onboard/Develop diversified team of Selling and Service Specialists.
- Executed all elements of internal/external events from inception to implementation.
- Managed all specialized businesses within 4 wall structure, Wedding/Gift Registry, Omni Channel, Personalized Shopping Service with focus on elevating service & driving sales.
- #1 results location/district/region, Period 11, 2016 52% up spend/radiated sales Omnichannel.
- 2015, Ft. Laud/Palm Beach District, 133.6%PL, #2 total Company.
- 2016, Spring STD #1 district scorecard.
- 79% conversion rate new business to repeat client YTD 2017.
- 99% conversion rate new business to repeat client growth YTD 2019.
- Delivered consistent results under tight deadlines by effectively prioritizing tasks, delegating responsibilities, and maintaining focus on key objectives.
Executive Human Resources and Administration
Macy's
01.2008 - 01.2013
- Recognized on District and Regional levels for excellence in Service, Talent Development, and Hours utilization.
- Managed compliance of hours utilization and productivity for selling team of 600+ associates.
- Drive succession planning through development of associate action plans.
- Ensured positive resolutions for escalated employee and customer issues from store to presidential level.
- Facilitated onboarding programs for all new hires, Staffing and administration 2008-2012.
- Maintained 1.85% open job rate YTD 2009, Staffing and Administration.
- Improved hours utilization by 31% YTD 2009, Staffing and Administration.
- Achieved hours utilization of 93.5% to plan for Spring 2010, Staffing and Administration.
- Recognized for lowest turnover Chicago South District, Spring 2011, Staffing and Administration.
President, Board of Directors
Palos Orland Swim Association
01.2002 - 01.2007
- Manage a non-profit athletic organization with an annual membership of 200+ athletes, and an operating budget $400,000.
- Oversaw board governance, ensuring compliance with regulations and best practices.
- Demonstrated fiscal responsibility, leadership, and communication skills by overseeing all Board of Director operations, including expenditures, events, fundraising, personnel management, membership growth and athlete/parent/staff communications.
- Coordinated sponsorship efforts by marketing the organization to local business entities.
Education
Bachelor of Arts - Business Development
Governors State University
Park Forest, IL05-1996
Skills
- Sales strategy development
- Brand awareness
- Membership acquisition
- Event planning
- CRM software proficiency
- Microsoft office expertise
- Cross-functional coordination
Timeline
Director of Membership
Girl Scouts of Southeast Florida
01.2022 - 06.2025
Executive, Manager/District Acct. Coordinator, Corporate Sales
Macy's
01.2013 - 01.2022
Executive Human Resources and Administration
Macy's
01.2008 - 01.2013
President, Board of Directors
Palos Orland Swim Association
01.2002 - 01.2007
Bachelor of Arts - Business Development
Governors State University
RECOGNITION and ADDITIONAL ACHIEVEMENTS
Completed Leadership Bootcamp and People Management, Florida Atlantic University, 2024.,Recognized for exceptional leadership in the areas of Diversity, Equity and Inclusion, 2023., Macy's Magic Award 2018 for Excellence in Service and Customer Experiences., Lancome Elite Award 2013 National Sales Recognition top 5% Company., Macy's Magic Award 2013 Driving Sales and Achieving Results., Best Hours Utilization Chicago South Spring 2010, 93.5% to plan., Macy's Magic Award Fall 2010, Giving and Volunteerism.