Years of European and Arabian Interior Design
Arancha Castellanos
CEO & Owner Of BeWhite Decoration & Trading
Doha
Overview
23
23
3
3
Businesses Founded and Operated
10
10
Million $ Project Portfolio
5
5
International Interior Design Awards
Summary
A visionary leader, experienced managing partner/founder of two Interior Design Companies in Qatar with a proven track record of successful interior design ventures. Known for driving creative excellence, fostering client relationships, and achieving outstanding results. Demonstrated ability to align design strategies with business objectives, resulting in elevated brand recognition and revenue growth. Adept at building and leading high-performing cross functional teams. Successful background of achievements in Interior Design & Fit-out over 10 years.
Education
Bachelor - International Business Affairs
Meryland International Academy of Madrid
Madrid 01.1995 - 04.1998
Skills
Strategic planning
Timeline
CEO and Founder of Be WHITE Design Group.
BEWHITE DECORATION & TRADING
01.2021 - Current
Managing Partner & Co-Founder
LUNA DESIGN LLC
01.2013 - 12.2020
Commercial Director & Co-Founder
DOMUS ITALIA LLC
01.2010 - 12.2012
Design & Marketing Manager
SALAROLI SPA
01.2002 - 12.2009
Sales Export Department Lead
DIMENSIONE CERAMICA
01.2001 - 12.2001
Business and Finance Support Key Personnel
NATURAL MARKET
01.2000 - 12.2000
Bachelor - International Business Affairs
Meryland International Academy of Madrid
01.1995 - 04.1998
Work History
CEO and Founder of Be WHITE Design Group.
BEWHITE DECORATION & TRADING
Doha
01.2021 - Current
- Sustaining & supporting extensive portfolio of successful interior design & fit-out projects in residential, commercial and hospitality sectors in Qatar, UK & France for VVIP clients.
- Establishing the trusted organization interior design industry
- Managing partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Developing key operational initiatives to drive and maintain substantial business growth.
- Cultivating forward-thinking, inclusive, and performance-oriented business culture to lead industry in interior design and push progress.
- Building the productive relationships with industry partners and competitors to support strategic business objectives.
- Directing market expansions to propel business forward, meet changing customer needs.
- Representing organization at industry conferences and events.
- Managing financial, operational and human resources to optimize business performance.
Managing Partner & Co-Founder
LUNA DESIGN LLC
Doha
01.2013 - 12.2020
- Co-founded Luna Design after several years of working in different countries – Spain, Ireland, Italy and Qatar.
- Captained the strategy, business and process development, providing strategic direction for the continuous evolution of the company.
- Established and maintained strong relationships with clients, vendors and strategic partners.
- Represented the organization at the market industry by understanding the requirements and responding to the market needs.
- Oversaw business-wide changes to modernize procedures and organization.
- Increased revenue by 20% yearly with successful promotional strategies and reductions in costs.
Commercial Director & Co-Founder
DOMUS ITALIA LLC
The Pearl, Doha
01.2010 - 12.2012
- Led organization's “commercial attack” through sales, customer retention, key account management, strategic bidding, cost/pricing management and proposals
- Represented leading European brands in Qatar while exploring for new potential brands to be distributed in Qatar
- Developed a strategic plan to reinforce the presence of the products in the Qatari Market.
- Dealing with consultants, contractors, and interior design companies.
- Finance & control of all the company accounts.
- Selected the best providers, products and negotiate the best prices to be competitive on the market.
- Developed strategic initiatives based upon company objectives aimed at accelerating growth.
- Provided extensive leadership by effectively communicating strategic goals and plans.
Design & Marketing Manager
SALAROLI SPA
Faenza Ravenna
01.2002 - 12.2009
- Managed design and marketing of three different showrooms specialized in architectural materials, finishes and equipments.
- Researched design trends, technology and processes and directed work of design team
- Identified the needs and wants of people, determined and provided customized services that meet their needs their wants within the controlled budget of both the clients and the organization.
- Provided cost-effective technical solutions.
- Chaired design team meetings and issued action items.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Worked with graphic designers and writers to establish theme and tone for content.
Sales Export Department Lead
DIMENSIONE CERAMICA
Bologna
01.2001 - 12.2001
- Engaged in a variety of initiatives to promote the customer purchase of a product or the client engagement of a service, according to the Italian Marketing Organization.
- Developed market development plan for ceramics & floor tiling range of products for defined regions.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Drove sales by developing multi-million dollar contract sales.
Business and Finance Support Key Personnel
NATURAL MARKET
Madrid
01.2000 - 12.2000
- Cost analysis
- Provided business support to the plant and financial management team.
- Supported month-end close and special projects as requested.
- Worked closely with manufacturing to understand issues and how they impact the financial results on cost divers and variances.
- Provided financial management information by preparing financial status analysis and reports.
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