Aravind Poornachandra
Product Designer
Overview
5
5
years of professional experience
6
6
years of post-secondary education
Work History
UX Designer
Northeastern University ITS
Boston, MA
2021.12 - 2023.05
- Collaborated: with digital services team to initiate, conceptualize and bring idea of fully functional design system for university's digital needs to life
- Developed: vector assets, pattern library, and web and mobile design components
- Migrated: and redesigned primary websites, supporting user base of 10,000+ users while adhering to university branding guidelines, resulting in 30% increase in website engagement and launch campaigns
- Designed: digital media assets for marketing and communication team; Strategically planned and executed usability testing to enhance website and product user experience leading to increase in website usability scores from 55% to 65% and accessibility scores from 73% to 82%
- Worked: in agile environment and led design thinking efforts in cross functional team for redesigning invoice process system by collaborating with Stakeholders and Product Manager on defining requirements for new workflow and online form
- Created: user stories, UX flows, UI components, high-fidelity prototypes in Figma and interactive prototypes to demonstrate new features of E-form resulting in significant 38% reduction in payment processing time
Systems Engineer(UX Design)
Tata Consultancy Services
Bengaluru, India
2018.07 - 2021.08
- Partnered: with cross-functional teams of 40+ members in product management, engineering, user research & tech writers to set priorities and improve the UX for all iOS and Android users
- Created: and maintained well-defined workflow in Jira using Agile methodology to help mobile team better understand scope, reviewers, status, and definition of ‘done' at each step
- Deployed: 25+ UI designs by partnering with finance users, product managers and business in internal responsive web- based application
- Leveraged: feedback loops like A/B testing and website analytics to evaluate usability of client facing interfaces
Education
Master of Science - Information Systems
Northeastern University
Boston, MA 2021.09 - 2023.05
Bachelor of Engineering - Computer Science And Engineering
Visvesvaraya Technological University
Belgaum , India 2014.06 - 2018.06
Skills
Research: Contextual Inquiry, User Interview, Card sorting, Comparative analysis, Journey map, Affinity map, Empathy map, Statistical analysis, Google survey, Usability Testing
Design: Personas, Information Architecture, Story Boarding, Paper Sketching, Wireframing, Prototyping, Interaction design, Visual design, Creative Ideation, User flows, Responsive designs
Tools: Sketch, Figma, Moqups, Balsamiq, Adobe Creative Suite (Photoshop, illustrator, XD, InDesign, After Effects), Miro, ServiceNow, Git, Jira, Microsoft 365, Axure, PowerBI
Development: HTML5, CSS, Bootstrap, JavaScript, React JS, Java
Academic Projects
ASAP (Link) : Decision-making mobile application for dining choices, combating indecisiveness and choice overload.
Instro (Link): Application for connecting learners with nearby and relevant instructors in their social circle
Timeline
UX Designer
Northeastern University ITS
2021.12 - 2023.05
Master of Science - Information Systems
Northeastern University
2021.09 - 2023.05
Systems Engineer(UX Design)
Tata Consultancy Services
2018.07 - 2021.08
Bachelor of Engineering - Computer Science And Engineering
Visvesvaraya Technological University
2014.06 - 2018.06