ARCHKELA LANE
Pomaria,SC
Summary
Results-driven Sports Communications Professional with expertise in graphic design, photography, and media relations. Develops compelling visual and written content, including game recaps and social media graphics. Enhances collegiate athletics visibility through strategic media coverage and engaging digital storytelling.
Overview
3
3
years of professional experience
Work History
Athletic Communications/ Creative Media
Newberry College Athletics
Newberry, SC
01.2024 - 01.2026
- Designed social media graphics, game-day visuals, final score graphics, and promotional content, enhancing visibility and engagement for athletic programs.
- Developed engaging digital content, driving fan interaction across athletics social media platforms and fostering community involvement.
- Captured and edited live sports photography for athletics websites and digital platforms, contributing to dynamic online presence and audience engagement.
- Captured photo and video content during live sporting events to enhance social media engagement.
- Supported real-time game coverage by delivering score updates and highlights for social media engagement.
- Coordinated game-day media setup by ensuring proper camera placement and preparing for broadcast.
- Design halftime and final score graphics, player performance graphics, and promotional visuals for athletics social media.
- Write game recaps and player features published on the official athletics website.
- Produce visual storytelling content combining photography, graphics, and written captions.
Radio Station Intern
WKDK Radio Station
Newberry, SC
01.2023 - 01.2024
- Supported on-air staff in organizing content and scheduling broadcasts to ensure smooth programming flow.
- Assisted with daily radio station operations, enhancing broadcast preparation and audio production support.
- Developed skills in media communication, audience engagement, and broadcast production, contributing to overall station effectiveness.
Athletics Student Worker
Newberry College Athletics
Newberry, SC
- Coordinated game-day operations for multiple collegiate athletic events, ensuring smooth execution.
- Supported livestream setup and media operations for athletic competitions, enhancing viewer engagement.
- Assisted with event setup and addressed needs of athletics support staff, facilitating efficient operations.
Education
BS - Sports Management & Leadership
Newberry College
Newberry, SC05-2026
BA - Sports Communications
Newberry College
Newberry, SC05-2024
Skills
- Social Media Strategy
- Content Creation
- Game Recap Writing
- Press Release Writing
- Game Statistics
- Sports Photography
- Graphic Design
- Adobe Photoshop
- Adobe Lightroom
- Canva
Websites
Awards
CSC Inclusion Fellowship, College Sports Communicators, 2025-26
Skills
Adobe Photoshop, Adobe Lightroom, Canva, Social Media Strategy, Content Creation, Sports Photography, Graphic Design, Game Recap Writing, Press Release Writing, Game Statistics
Timeline
Athletic Communications/ Creative Media
Newberry College Athletics
01.2024 - 01.2026
Radio Station Intern
WKDK Radio Station
01.2023 - 01.2024
Athletics Student Worker
Newberry College Athletics
BS - Sports Management & Leadership
Newberry College
BA - Sports Communications
Newberry College